In this episode, we chat with Desmond, co-founder of Rise App, who scaled his app to $20,000 in monthly recurring revenue in just four months through organic social media marketing. He shares insights on using short-form video content to drive user engagement, emphasizing the importance of relatable narratives that position the app as a solution to users' problems. Desmond explains how a single viral post can significantly enhance an account's visibility and distribution potential on platforms like Instagram and TikTok.

We also discuss the resurgence of consumer applications, particularly in the self-improvement niche, and the role of AI in enhancing user experience. Desmond highlights the need to adapt content formats to keep pace with changing audience preferences, noting that while short-form videos are here to stay, the specific frameworks will continue to evolve. This conversation is filled with actionable strategies for leveraging social media to grow your app or brand.

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Timestamps:

(00:06:07) Rise App's Success and Download Metrics

(00:06:37) Using Organic Social Media for User Acquisition

(00:13:34) Algorithm Behavior and Account Growth

(00:16:08) Multi-Account Strategy

(00:25:21) Using AI Avatars in Content

(00:28:40) Storytelling in Content

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In this episode, Jacky Chou, SEO entrepreneur and founder of Indexsy, shares insights on various digital marketing strategies. Jacky particularly focuses on the power of Reddit for content distribution and link building. He discusses how companies can leverage Reddit to gain visibility, attract journalist attention, and generate backlinks.

He also touches on the concept of "parasite SEO," where marketers piggyback on high-authority websites to rank for competitive keywords. Our conversation then delves into the changing landscape of SEO, with Jacky highlighting the decline of traditional niche affiliate sites and the rise of e-commerce and SaaS companies in search rankings.

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Swell AI: Content Repurposing Powered by AI - https://www.swellai.com/

Drafthorse AI: AI-powered programmatic SEO for blog posts - https://www.drafthorseai.com/

Landing Cat: AI-Powered Programmatic SEO for eCommerce - https://www.landingcat.com/

Timestamps:

(00:15:23) Reporters scour Reddit for news stories, so getting startup visibility on Reddit can lead to media coverage.

(00:37:58) Google may be prioritizing sites that appear to be real companies with products over general affiliate blogs.

(00:39:05) Traditional niche affiliate sites are likely to be decimated in the coming years, with no chance of recovery.

(00:42:11) Pushing fewer articles (50-100 per month) is less likely to trigger Google penalties in the current SEO landscape.

(00:43:06) A current effective content strategy involves using AI to write based on top-ranking content, then having humans polish the articles before publishing.

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In this episode, Mike Rama, founder of Brand Meets Creators, shares his insights on the rapidly growing TikTok Shop ecosystem. He discusses how brands are leveraging TikTok Shop to generate millions in revenue, with some going from zero to $1 million per month in just 8 weeks. Mike explains the importance of product selection, pricing strategy, and the need for a large network of affiliates (ideally 1,000+) to succeed on the platform.

He highlights the unique aspects of TikTok Shop, including its built-in affiliate system, the potential for viral content, and the significant halo effect on other sales channels. Mike also shares his company's approach to connecting brands with creators, emphasizing the importance of data-driven decision-making and the need for brands to commit significant resources to succeed on TikTok Shop.

Brought to you by...

Swell AI: Content Repurposing Powered by AI - https://www.swellai.com/

Drafthorse AI: AI-powered programmatic SEO for blog posts - https://www.drafthorseai.com/

Landing Cat: AI-Powered Programmatic SEO for eCommerce - https://www.landingcat.com/

Timestamps:

(00:00:10) Mike Rama has helped brands generate millions in revenue through TikTok Shop by leveraging affiliate marketing.

(00:02:13) TikTok Shop integrates e-commerce directly into the platform, allowing creators to earn commissions by promoting products.

(00:04:40) Successful TikTok marketing relies on hitting the For You page rather than traditional follower counts, making it a unique sales channel.

(00:10:08) Brands can benefit from TikTok Shop by focusing on impulse buy products priced under $50 that have a unique or visual appeal.

(00:35:47) To succeed on TikTok Shop, brands should be prepared to invest at least $5,000 a month and launch with around 1,000 affiliates to gain traction.

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