Indie Business Club

著者： Mel Barfield & Ben McKinney
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  • A podcast for independent creatives. Packed with tips, advice, and food for thought for freelancers, founders, and business owners in creative industries.

    barfieldandmckinney.substack.com
    Mel Barfield - @allcopymel
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  • 08 Chasing Rainbows: Business Plans

    08 Chasing Rainbows: Business Plans
    2024/09/19

    Hi, Mel and Ben here,

    Today’s episode is called Chasing Rainbows, and it’s all about business planning.

    There’s a strong theme of “do as we say, not as we do” in this episode 🙃. We both tend to approach our business planning with the start point of, “how do we want our family life to look?”

    We both have young children and share school run duties with Mr Barfield & Mrs McKinney. For others, business goals might be all about earning as much as possible even if it means working 80-hour weeks.

    Alastair Thomson’s book How to Build a Better Business Plan: A hands-on action guide for business owners is available here.

    The Business Model Canvas is available online, this page has an explainer video and download. Both Canva and Miro have templates so have a look if you have those pieces of software.

    We discuss how important it is to have ringfenced time to reflect on the business and plan ahead. Ben attends Phil Budd’s quarterly planning sessions and Mel is part of friend-of-the-show Jodie Newman’s Business Allotment, with monthly planning.

    We give a shout out to Melanie Johnson (aka Mel1). Mel’s from The Sussex Social, and her LinkedIn newsletter covers all things social media marketing.

    Do you have a business plan? What format do you use?

    Please follow, like, review, whatevs…

    Spotify / Apple podcasts / Amazon Music and AudibleThanks for listening,

    Mel & BenFind our producer and theme composer Ant Henderson on LinkedIn and our indie business club page is also there.



    This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit barfieldandmckinney.substack.com/subscribe
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    37 分
  • 07 A Design For Life: creating for yourself

    07 A Design For Life: creating for yourself
    2024/09/05
    I’ve got a special guest co-host this time, because Ben’s been on paternity leave. This one’s called A Design For Life and features the lovely Dan Nelken. In this episode we talk about the importance of creating stuff for ourselves. It’s a long one, as we covered a lot of ground. Dan explains how adding structure into your routine can improve your creative output, even if it feels counterintuitive to try and control the flow.There's a science behind why we get our best ideas when we're relaxed but as Dan points out, people who are prolific in their output tend to have windows of time, processes and discipline.Copywriter and literal rockstar Penny Brazier tells us how being in bands (see Tiger Island on Instagram) has helped fuel her creativity as a writer. Expect meandering detours through other topics including alcohol (or lack of), karaoke, Dan’s brother’s band, an exclusive revelation about Dan's pinkie, Sophie Cross rapping, Seth Rogen's pottery, and whether Canadians use the term "seaside".Dan’s website has all the info you need to sign up to his newsletter, buy his course and his book. Find him at nelkencreative.comIf you’re in the UK, Dan’s book currently has 18% off on Amazon - have at it here.Please follow, like, review, all that good stuff…Spotify / Apple podcasts / Amazon Music and AudibleBen will be back on the mic next time, when we discuss business planning. As always, we’d love to get your feedback on the podcast so far and any topics you’d like us to cover.Thanks for listening,Mel & Ben (& Dan)Find our producer and theme composer Ant Henderson on LinkedIn.Our indie business club page is also over there on LinkedIn. This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit barfieldandmckinney.substack.com/subscribe
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    52 分
  • 06 I Bet You Look Good On The Timeline

    06 I Bet You Look Good On The Timeline
    2024/08/22

    This episode is called I Bet You Look Good on the Timeline, and we’re talking about everyone’s favourite/most hated social media platform… LinkedIn. In the episode we talk about how incredible LinkedIn and how much Mel (hi) loves it. Ben is… slightly less enamoured.

    We went to top LinkerInner and Friend Of The Show Dave Harland for a voice note about the impact a single post can have.

    And as always, we shout out a fellow indie business owner we think is top notch. This time it’s Jonathan Wilcock, a copywriter and dungeon master at sowhatif.co.uk.

    When he’s not sweating over copy, Jonathan enjoys sweating over his victims, with his series Copywriters On The Rack. We’ve both had the honour of being squeezed for words.

    Read what Mel said on the Rack

    Read what Ben said on the Rack

    Please follow, like, review, whatevs…

    Spotify / Apple podcasts / Amazon Music and Audible

    If you'd like the transcript (it keeps glitching) you can request it by emailing mel@allcopymel.com

    Thanks for listening,Mel & BenFind our producer and theme composer Ant Henderson on LinkedIn. Our indie business club page is also over there.



    This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit barfieldandmckinney.substack.com/subscribe
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    36 分

あらすじ・解説

A podcast for independent creatives. Packed with tips, advice, and food for thought for freelancers, founders, and business owners in creative industries.

barfieldandmckinney.substack.com
Mel Barfield - @allcopymel
リーダーシップ マーケティング 経済学
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