Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego, California, to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic design, which propelled him into a marketing manager role early in his career and ultimately led to the creation of Ready Artwork over two decades ago. Throughout his professional journey, Victor has proven to be a versatile leader, serving as the Monrovia Chamber of Commerce President during the pandemic and advocating for local businesses.

Revamping a legacy business for the digital age isn't easy — especially when you're juggling multiple brands, distinct customer segments, and decades of history. How do you modernize without losing the identity and credibility that made the brand successful in the first place?

According to Victor Huynh, a seasoned digital strategist, the key is building a hybrid model that respects tradition while embracing innovation. He highlights the importance of separating B2B and DTC experiences to avoid brand dilution and better serve both audiences. The impact is a more targeted, effective digital presence that meets each stakeholder where they are. Victor also explains how tools like CRM and lead scoring help businesses identify high-value prospects and drive smarter sales follow-ups. By applying dynamic email marketing, geofencing, and internal-external marketing team collaboration, businesses can scale thoughtfully and strategically.

In this episode of RAW Spotlight, Emily Au and Victor Huynh talk about the digital transformation of a multibrand automotive distributor. They explore the importance of brand-specific websites, how CRM tools unlock B2B growth, and why fragmented audiences require nuanced messaging. Victor also shares advice for legacy businesses navigating modernization without losing their heritage.