『Insider Interviews with E.B. Moss』のカバーアート

Insider Interviews with E.B. Moss

Insider Interviews with E.B. Moss

著者： E.B. Moss
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 Media, Marketing, Advertising and Entertainment executives give an insider’s view of the business of the industry. Compelling conversations on creating TV, advertising, audio, research and more, with host, E.B. Moss.© 2019-2024 E.B. Moss and Moss Appeal マーケティング マーケティング・セールス 社会科学 経済学
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  • The Power of Local Advertising and Impactful Reach: Premion & Mirror Digital

    The Power of Local Advertising and Impactful Reach: Premion & Mirror Digital
    2025/05/13
    It's two exclusive conversations in one episode! During the recent #possible2025 conference in Miami* I conducted two short insider interviews that were long on advertising industry insights. Peter Jones, VP of Revenue at Premion, explained why local advertising is booming, the importance of data-driven strategies, and how omnichannel measurement is revolutionizing campaign attribution Then, Sheila Marmon, Founder and CEO of Mirror Digital discussed the $6.8 trillion buying power of diverse audiences, digital innovation for inclusive marketing, and why brand are best served by connecting with multicultural consumers. Take a listen (or, watch/listen via YouTube ) and you'll understand a couple of powerful market forces reshaping advertising today: the renaissance of local advertising and the still key need for inclusive audience reach. With local advertising projected to reach $33 billion this year (growing at 16% year-over-year), Peter shares how Premion -- an industry-leading CTV/OTT ad platform with directly-sourced inventory from 125+ premium publishers -- helps advertisers make data-driven decisions that prioritize "outcomes over impressions." Learn also how local and regional advertisers can leverage the same sophisticated targeting and measurement capabilities previously available only to national brands. Did you know they are "TAG Platinum" certified? That, combined with their company approach to business, means all their inventory is brand safe. Peter also teased a pretty impressive case study of a restaurant chain is measuring direct sales impact from their advertising campaigns right off transactions. In the second segment, Sheila introduces us to the company she runs, "Mirror Digital," which has pioneered connecting brands with diverse audiences across digital platforms for over 13 years. She breaks down the misconception that multicultural audiences are "niche," (um, 43% of the pop is NOT niche!), and their combined $6.8 trillion in buying power – larger than the GDP of any European or Latin American country -- should be pretty enticing to ANY brand advertiser! Oh, and remember, that other little "niche," WOMEN, drive 80% of household purchasing decisions. It might be why Mirror Digital has worked with major brands like General Motors, Verizon, and Amazon. (I did a great interview back in 2021 with Cadillac CMO Melissa Grady Dias and we talked a little more about their approach to inclusivity, which is DEFINITELY still important, despite our political climate.) Here are some of the key moments: [00:00:29] Peter Jones introduces Premion's focus on local markets and helping regional agencies with scaled buying power [00:01:19] Why local advertising is having its moment and impressive projections for 2025 [00:03:05] The three key factors advertisers need today: inventory, data, and measurement [00:09:28] Jones' mantra of "outcomes over impressions" in advertising strategy [00:11:07] How a restaurant chain measures direct sales transactions from Premion advertising [00:14:52] Sheila Marmon on Mirror Digital's mission of connecting brands with inclusive audiences [00:15:22] Why diverse audiences aren't "niche" (and their $6T (yes, a "T") in buying power) Follow, Connect & Share the Love Connect with Peter Jones: https://www.linkedin.com/in/jonespeter/ and visit Premion: https://premion.com/ Learn about Mirror Digital and Sheila Marmon: https://www.linkedin.com/in/sheila-marmon-0398074/ Connect with E.B. Moss and Insider Interviews: With Media & Marketing Experts LinkedIn: https://www.linkedin.com/in/mossappeal Instagram: https://www.instagram.com/insiderinterviews Facebook: https://www.facebook.com/InsiderInterviewsPodcast/ Threads: https://www.threads.net/@insiderinterviews Blusky: https://bsky.app/profile/mossappeal.bsky.social If you enjoyed this episode, follow Insider Interviews, share with another smart business leader,
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    23 分
  • A Sustainable Podcast! Throwback Bonus for Earth Month

    A Sustainable Podcast! Throwback Bonus for Earth Month
    2025/04/22
    In a never-more-important throwback episode from 2021, hear again from KoAnn Skrzyniarz - who for years has been making a strong case for building Sustainable Brands in global conversations with some of the world’s biggest advertisers. Learn why there's STILL a business -- and social -- value to purpose, perhaps even more so as environmental gains and progress towards sustainability are being undone with 'drill, baby, drill' threats and short-sighted profit-driven agendas. In time for Earth Month, or any time, KoAnn (frequently known by just her first name) shares not just the "whys", but some “hows”: how sustainability has moved the needle for leading brands and how to be resilient in a “VUCA” world. A what? Listen; she'll explain, and we also discuss: The impetus for creating Sustainable Brands What kind of changes has she seen in the brand and media marketplace in terms of embracing brand purpose "Twenty years ago it was not recognized that companies that understood how to innovate for environmental and social benefit were going to be the companies that survived and thrived in the 21st century." Is Corporate Social Responsibility (CSR) a good description? (Hint: KoAnn explains why it's more a "business opportunity" and why the ANA [Association of National Advertisers] uses he notion of ‘good growth’. ) How companies should integrate their brand marketers and strategists, the product and service positioning teams AND the sustainability/procurement/diversity teams Is our current focus on brand purpose just another trend? How does it compare to the green rush of the 2007 timeframe or rallying around Hurricane Katrina? Have companies evolved in their mission-driven work? The data supportive of sales driven by environmental and social value propositions; What kinds of brand transformation are happening -- and at which companies? How have companies like Clorox and P&G navigated the road to sustainability? And what is a Brand Transformation Roadmap? How Sustainable Brands itself pivoted during the pandemic to salvage -- and even grow -- their world-class conferences in a VUCA world! (volatility, uncertainty, complexity, and ambiguity!) Additional Links: SB Brand Transformation RoadmapSM. Sustainable Brands global conferences (Coming up Oct '25 in San Diego!) Webinar on the ROI of Sustainability (May '25) Find SB on Insta: @SustainableBrands Connect with E.B. Moss and Insider Interviews: With Media & Marketing Experts LinkedIn: https://www.linkedin.com/in/mossappeal Instagram: https://www.instagram.com/insiderinterviews Facebook: https://www.facebook.com/InsiderInterviewsPodcast/ Threads: https://www.threads.net/@insiderinterviews Blusky: https://bsky.app/profile/mossappeal.bsky.social If you enjoyed this episode, follow Insider Interviews, share with another smart business leader, and leave a comment on @Apple or @Spotify… or a tip in my jar to help me tip my producer, Jim Mullen!: https://buymeacoffee.com/mossappeal! Share
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    1分未満
  • Rishad Tobaccowala: Rethinking Work, Leadership & Humans in Business

    Rishad Tobaccowala: Rethinking Work, Leadership & Humans in Business
    2025/04/11
    What happens when leadership loses its way — and work loses its soul, let alone its staff? In S2 Ep37 the impressive Rishad Tobaccowala, futurist, author, and former Chief Strategy / Growth Officer (now Senior Advisor) of Publicis Groupe joins me on Insider Interviews to offer a refreshingly human take on the future of work. And yes, we have a musical interlude.... The author of “Restoring the Soul of Business” and his latest, "Rethinking Work," explains what it really takes to stay relevant in marketing -- and business in general. As Rishad says, “Change Sucks. But irrelevance is worse!” First, I found out that we are both quadruple espresso fans, so if you wonder where Rishad gets his energy.... THEN I discovered we both had a thing about MATH that changed our respective trajectories*. But, after comparing our coffee rituals we go full steam into how companies need to evolve old leadership styles —from “bossing” to inspiring. Rishad shares why corporate models are in urgent need of a reset, and how flexibility, curiosity, and a human-centered approach must replace outdated hierarchies. Think “fractional workers” and project-based teams meets AI. Rishad urges organizations to stop clinging to legacy systems and start designing for the future. But, as this is primarily a show about media, marketing and advertising, (he is, after all, being inducted in the Advertising Hall of Fame) he also explores how storytelling goes hand in hand with tech and remains a marketing essential — not despite the data age, but because of it. Discover the "5 Cs" of embracing the future in Marketing. Interestingly, as former Chairman of Razorfish, his imprint may have been made on Anthony Yell, who - per Epi 30 - clearly agrees in Collaboration and merging Creativity with tech and storytelling! Of course, we talk brand purpose -- and that theme actually runs through it all, with Rishad explaining how generosity is not just as a personal value, but a business advantage. He shares how this belief drives the Tobaccowala Foundation’s work in improving access to education and healthcare in India — and why doing good can, and should, be good business. This episode is a frank but, yes, inspiring look at how to rethink work, reimagine leadership, and build companies that serve people — not just profit. *(FYI: Hear how math impacted the journey of Cadillac CMO Melissa Grady, too!) Key Moments: 01:03 Rishad Tobaccowala's Background and Award-Worthy Achievements! 02:57 The Essence of Rishad's Books - "Restoring the Soul of Business" and "Rethinking Work" 03:28 Combining Story and Data in Business 06:21 The Continuing Impact of Pandemic WFH Mentality and the Impact of AI on Work Lifestyles 07:11 Rethinking Work Now and Near Term Future Trends 11:02 Strategies for Embracing Change (Yes it "Sucks" But so Does Irrelevance!) 13:04 Building a Future-Ready Workforce 22:02 Personal Development Thru Continuous Learning 23:46 Mentorship and Leadership Advice Through Musical Metaphors (AKA: E.B. has to Sing Again) 25:37 The Crisis in Modern Leadership 26:07 Boss vs. Leader: Key Differences 32:06 Generosity as a Strategy 37:39 The Tobaccowala Foundation's Mission 39:45 The Future of Marketing and Creativity (Hint: Does Not Fit in the Containers of the Past!) 46:03 Book Summary and Can’t Miss Resources Oh, and you might WIN! ...Add a "like" and a comment on Apple, Spotify or YouTube for this episode, and I'll randomly (okay, those who LOVE the show might have an advantage!) will be entered to win a copy of Rishad's book which I'll announce on or before 4/30/25. BUT to make SURE you get your own, and to learn more about Rishad, visit: https://rethinking-work.io/whats-inside-2 Follow, Connect & Share the Love Connect with Rishad: https://www.linkedin.com/in/rishadtobaccowala/ Learn about Rishad/Purchase Rethinking Work: https://rethinking-work.io/ Connect with E.B.
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    24 分

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