I help companies solve technology problems and use legal tools to increase their market share and valuation. Today I want to talk about startup industry pitfalls. Generally, let’s think of three categories of pitfalls: o Corporate / Structural o Employee and Founder Issues o Protecting Intellectual Property such as the brand and technology. I prepared this topic for a conference table talk, but my table talk ended up going in a very different direction at the event, so this broadcast is adapted from my unused notes.

This episode explores patent law in space, the current state of patent law in the U.S. and other countries, and strategies for companies and inventors who develop technology for launch-vehicles, and for space payloads and who would like to use intellectual property law strategies to protect these technologies. www.spacelawdigest.com | www.kylewgraves.com

Tech companies spend a lot of time focusing on products. But how do we brand those products? This episode explores a few branding basics. There are really two things that you need to pay attention to when picking a name:

1. Pick a name that is protectable.

2. Pick a name that is not already being used by someone else in a way likely to be confused with your use, or in some instances, already subject to a pending trademark application.

This episode elaborates on both.