What it was like to get acquired with Sean McCormick and Zack Bloom, co-founders of Covalent Media Group. Learn how these guys created a lead gen and Pay Per Call powerhouse.

Show Notes

• Sean McCormick and Zack Bloom, Founders of Covalent Media Group.
• Acquired by Subdirect Digital Media Group in February 2019.
• Client relationship grew over several years while working on the lead gen side.
• There was a strategic fit that made sense for long-term growth.
• Being acquired frees up time to move away from the day-to-day startup hustle and focus on new growth opportunities.
• The acquisition process started in August 2018 and ended in February 2019 and from offer letter to closing, approximately four and a half months.
• Listen more than you talk. Don’t let your ego get involved!
• Have a good accountant and bookkeeper. Stay on top of your finances!
• Surround yourself with mentors and advisors that have your best interest at heart.
• Be open, willing to listen to people and ask lots of questions.
• Known each other since 8th grade and went to the University of Rhode Island together.
• Covalent is the second company Sean and Zack have founded together.
• Surround yourself with knowledgeable advisors and someone to be the tie-breaker.
• It’s important to know your business partner and how they operate under pressure.
• Covalent was founded in Sean’s dining room.
• Spent early days hustling and taking half hour walks every day to discuss the business.
• Get out of the office with your business partner!
• Bought a call center in Texas and didn’t plan enough post-acquisition cash flow.
• Outsourcing development for lead gen portal to an offshore firm and nearly had to shut down their highest grossing revenue channel.
• Strong relationships and communication skills are the difference between success and failure.
• Pay Per Call has grown tremendously over the past 6 months and will be a focus for Covalent in the coming years.
• Having more cash flow allows you to explore new opportunities.
• Click-to-Call on desktop and Voice Search (Amazon Alexa, Google Home) are the future of Pay Per Call.

About Covalent Media Group

Covalent Media Group is a full-service marketing firm, specializing in helping brands grow their consumer base.

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