How To Build Momentum in Your Fundraise

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Fundraising has its ups and downs, including long patches of slow-paced activity.

Here are some key steps in building momentum for your fundraiser.

Always break the total fundraising into smaller rounds.

This makes the raise manageable from the start.

Do the easy ones first.

Investors who know you and believe in the deal will sign up the quickest.

With those signups, you now have money in the deal.

Use this to spur the momentum to other investors who are not yet ready to invest.

Show why the other investors joined the round.

Strive to reach the halfway point.

From there, the optics on the deal will look better to the prospective investor.

The risk of the deal not getting funded goes way down.

Build a list of interested and committed investors.

Assign an amount to each one and map them out on the remaining portion to be raised.

Show all of them how this will close the round.

For the remaining investors on the list, give them a deadline and push them to pass.

This takes them off your list and lets you focus on closing the interested and committed investors.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

_______________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org

Check out our other podcasts here: https://investorconnect.org/
For Investors check out: https://tencapital.group/investor-landing/
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How To Show Your Market Size

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

The market slide in the startup fundraise pitch shows the total available market opportunity.

Here are some key steps in showing your market size.

Show the components of your market, including the number of buyers and average selling price.

Include the source of the market research so others can retrace your reference.

Define the market segments clearly so there’s agreement about what part you are pursuing.

Include serviceable and obtainable sizings as well. Avoid phrases such as “only 1% of the market gives us $10B in revenue”.

This means nothing to the investor.

In fact, the investor is left wondering how you will enter the market.

Instead, focus on the first twenty customers you’ll pursue.

Call this out as the beachhead market and show how you have already contacted the first twenty customers and have some traction with them.

It’s important to show the overall market as well as the initial segment you will pursue.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

_______________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org

Check out our other podcasts here: https://investorconnect.org/
For Investors check out: https://tencapital.group/investor-landing/
For Startups check out: https://tencapital.group/company-landing/
For eGuides check out: https://tencapital.group/education/
For upcoming Events, check out https://tencapital.group/events/

For Feedback please contact info@tencapital.group

Please follow, share, and leave a review.

Music courtesy of Bensound.

Best Practices in Telling Your Story

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Storytelling is a key skill in fundraising.

Use these best practices in telling your story in the pitch to investors:

Declare the problem as the villain in your story.

This sets up a conflict.

Raise the tension by creating a sense of urgency.

Raise your product as the solution to the problem.

Spark interest by noting the possibilities of what the solution can do.

“What if we could cure cancer with this?”

Show the benefits of your solution at a high level.

Don’t just predict your growth story, show it happening now.

Build confidence in the team by showing what they have done so far.

Talk about the solution and what it can do at scale.

Describe the big picture about where this is going.

Invite the investor to join you on the journey.

Investors want to make a return, but they also want to be a part of something great.

Use these best practices in telling your story to raise funding.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

_______________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org

Check out our other podcasts here: https://investorconnect.org/
For Investors check out: https://tencapital.group/investor-landing/
For Startups check out: https://tencapital.group/company-landing/
For eGuides check out: https://tencapital.group/education/
For upcoming Events, check out https://tencapital.group/events/

For Feedback please contact info@tencapital.group

Please follow, share, and leave a review.

Music courtesy of Bensound.