Simon and Lisa delve into various aspects of website basics, including web hosting, content creation, audience engagement, SEO strategies, and the importance of customization and credibility in establishing a digital presence. They discuss the evolution of digital marketing practices and how businesses can effectively connect with their target audience. Meet the hosts: ⁠https://itsmostlymarketing.com/meet-the-hosts ⁠ Ask the hosts: ⁠https://itsmostlymarketing.com/ask-the-hosts ⁠ Resources: Website basics guide: https://itsmostlymarketing.com/resources/website-basics Free consultation: https://itsmostlymarketing.com/work-with-us #itsmostlymarketing, #marketing, #tangentstotactics, #webstrategy

Mimi Rosenheim shares her journey and discusses the importance of understanding the difference between messaging and copy, the power of storytelling in marketing, and the need for businesses to target different audiences effectively. Mimi also highlights common pitfalls for small business owners in marketing, the significance of revisiting messaging as a living document, and the role of SEO in shaping effective communication strategies. Throughout the discussion, she emphasizes the importance of customer-centric messaging and the value of learning from successful writers in the field. Meet the hosts: ⁠https://itsmostlymarketing.com/meet-the-hosts ⁠ Ask the hosts: ⁠https://itsmostlymarketing.com/ask-the-hosts ⁠ Resources: Obviously Awesome, by April Dunford Punchy by Emma Stratton Free messaging template: https://docs.google.com/document/d/1W_CVXbVd9ikRiyaig2eS_ynI6aqh6_djQBnefByHe9A/copy?usp=sharing Free consultation: https://itsmostlymarketing.com/work-with-us #itsmostlymarketing, #marketing, #tangentstotactics, #messaging, #customerexperience, #teambuilding, #businessgrowth

In this conversation, Lisa and Simon discuss the importance of marketing analytics, focusing on tools like Google Analytics and Google Tag Manager. They explore the concept of marketing attribution, emphasizing the significance of understanding touch points in the customer journey. The discussion covers various attribution models, the role of tagging in tracking marketing efforts, and how to use data to make informed marketing decisions. They also highlight the need for a balanced approach between brand awareness and demand generation strategies. Meet the hosts: ⁠https://itsmostlymarketing.com/meet-the-hosts ⁠ Ask the hosts: ⁠https://itsmostlymarketing.com/ask-the-hosts ⁠ Resources: Free analytics: https://analytics.google.com Free UTM builder: https://ga-dev-tools.google/ga4/campaign-url-builder/ Free Tag Manager: https://tagmanager.google.com/ Free consultation: https://itsmostlymarketing.com/work-with-us #itsmostlymarketing, #marketing, #tangentstotactics, #entrepreneurship, #customerexperience, #teambuilding, #businessgrowth, #leadership, #CRM, #operations, #touchpoints, #attribution, #marketingattribution, #utm, #utmcodes