On The Business Show on Marlow FM on 1st August 2024, my guests were marketing expert Vicky White and travel expert Janet Lacey, who joined me to talk about their work, and to discuss a range of business news stories.

I started the show with a track from Kenny Rogers – “The Gambler”. Just a small clue as to what I’d done the previous day. You can hear it at https://youtu.be/7hx4gdlfamo?si=-i-SRTwmC0ZyxNfO.

Janet then spoke about her work with Not Just Travel, including how they turn your dreams and aspirations into an amazing trip. You can connect with Janet via https://www.linkedin.com/in/janet-lacey-stelling-24034911/ and their website is at https://thelaceys.notjusttravel.com/ .

Vicky then spoke about her work running White Communications including a discussion about the importance of a marketing strategy, and whether you should rely on Chat GPT to write that for you.

For more see https://whitecommunications.co.uk/ and you can connect with Vicky at https://www.linkedin.com/in/vickyannewhite/.

Her music choice was Walking on Sunshine by Katrina & the Waves, because it’s a great song for this weather, and a regular song played for the family in the car. You can hear it at https://youtu.be/iPUmE-tne5U?si=Vn-Y92YzjXWT9Nd_.

We stayed with Vicky for her business news story, which was https://www.bbc.co.uk/sport/olympics/articles/czrjz1zy3k1o - the first time the BBC Sport website has featured on The Business Show. The power of social media was clearly demonstrated by the spread of this picture, doing good for everyone involved, and the conversation spread into the benefits of posting personal items on LinkedIn.

We then played Janet’s choice of music – “Across the Universe”, by The Beatles. She chose it because it paints a picture of what she does for her clients! You can hear it at https://youtu.be/90M60PzmxEE?si=xim5yxP0VKQnmx4Q.

Janet then chose for us the story at https://ipsos-insight-llc.foleon.com/effie/ipsos-dynamic-effectiveness/breaking-taboos - is it a good marketing philosophy to shock your audience?

We then talked about Vicky’s other story - https://www.marketingtechnews.net/news/2024/apr/02/50-of-consumers-can-detect-ai-generated-content/ - that means 50% can’t!

The last song is another clue as to what I’d done the day before the show – Lady Gaga with “Poker Face”- you can hear it at https://youtu.be/bESGLojNYSo?si=s7izXgsTaomAJod5 .

You can connect with me at https://www.linkedin.com/in/enterprisedoctor/ and join our Facebook group at https://www.facebook.com/groups/enterprisedoctorbusinessshow/.

My website is at https://enterprisedoctor.co.uk/.

Clips of all episodes are at https://www.youtube.com/user/EnterpriseDoctor/ - please subscribe there, and within your podcast app!

Copyright Marlow FM Ltd 2024. Reproduced here by kind permission of Marlow FM Ltd.