✅👉Why You Should Listen: In this episode, Jess Hodge, founder of Resourceful Living, offers essential insights for anyone passionate about sustainability and entrepreneurship. Discover how Jess turned her frustration with the plastic waste crisis in Southeast Asia into a thriving, sustainable business in Australia, and learn practical strategies you can apply to make a real impact. Jess shares actionable tips on promoting sustainability through product stewardship and eco-friendly design, giving you the tools to incorporate these principles into your own projects. She also opens up about the challenges of starting and scaling a business, from the importance of market research to identifying your target audience and the crucial role of marketing in engaging customers with sustainable practices. For aspiring entrepreneurs, this episode is a treasure trove of advice. Jess discusses her experiences with bootstrapping, overcoming obstacles, and mastering the recycling process, including tips on proper cleaning and sorting. If you're looking to build a sustainable business or want to deepen your understanding of social entrepreneurship, this episode provides the inspiration and practical guidance you need to succeed. Listen on:

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Chapters 00:00 - Introduction and Tongue Twisters 03:18 - Jess Hodge's Background and Inspiration 07:23 - Alternatives to Plastic and Designing Sustainable Products 08:51 - The History and Impact of Plastics 09:30 - The Limitations of Recycling 10:49 - The Recycling Process: Cleaning and Sorting 11:50 - Starting a Business and Overcoming Challenges 15:03 - Market Research and Finding the Right Customers 17:11 - Lessons Learned from Failures and Setbacks 24:28 - Addressing Misconceptions about Recycling 26:23 - Balancing Business and Family Life 28:16 - Resilience and Belief in Oneself as an Entrepreneur 29:01 - The Emotional Rollercoaster of Being a Founder 29:46 - Innovations in Plastic Recycling: Overcoming Limitations 37:31 - The Role of Responsible Corporates in Driving Change 43:07 - The Importance of Market Research and Talking to the Target Market 47:17 - Maintaining Work-Life Balance and Well-Being as an Entrepreneur

Disclaimers:The views and opinions expressed in this podcast are those of the hosts and guests and do not necessarily reflect the official policy or position of the podcast owner or sponsor. Any content provided is for informational purposes only and should not be interpreted as professional advice. Always consult with a qualified professional for specific advice tailored to your situation.#PlasticWaste #SustainableBusiness #ProductStewardship #EcoFriendlyDesign #MarketResearch #TargetAudience #Bootstrapping #RecyclingProcess