How do you grow your business in a down market?

Jessie Thomas, Director of Marketing at Highway, believes it’s all about honing in on your customer relationships. Customer relationships should take priority in any market, but there is no relationship without trust.

Join us for this conversation where Jessie takes us down her 13+ years in building trust and relationships through marketing.

We talk about the technological advancements shaping logistics, spotlighting Highway's innovative solutions that enhance freight brokers' fraud protection and operational efficiency. This conversation also provides an insider's look at Highways expanded product suite, including Highway for Email, VoIP, and LoadLock, which bolster brokers' capabilities to preempt and address potential issues.

Thank you to our sponsor, Salesdash CRM – A CRM for Freight Logistics. Salesdash CRM is built for freight broker & agent sales teams. Manage your shipper prospecting and follow-ups. Organize your carriers and the lanes they run. Learn more at www.betaconsultinggroup.com/standing-out

Standing Out is a sales, marketing & leadership podcast powered by BETA Consulting Group, created to highlight best practices from industry leaders with incredible experience and insights! The goal is to entertain, educate & inspire individuals & companies to improve their sales, marketing & leadership development outcomes.