In this episode of the Beyond Net Worth podcast, hosts Ben Gottfredson and Kallan Webster interview Sterling Jones, the founder of Jojo’s Chocolates. Sterling shares the inspiring story behind his company, which was born out of his mother’s battle with cancer and her love for chocolate. He discusses the challenges and rewards of entrepreneurship, emphasizing the importance of resilience, perseverance, and building a strong team. Sterling also delves into the tactics he used to grow Jojo’s Chocolates, including leveraging Amazon reviews to secure deals with major retailers. The episode concludes with Sterling sharing a valuable life lesson from his mother about choosing how to respond to life’s challenges.

Episode Highlights:

• Sterling's mother's cancer diagnosis and love for chocolate inspired the creation of Jojo’s Chocolates.
• Sterling discusses the challenges of bootstrapping a business, including sleeping in his car while selling chocolates to yoga studios.
• The importance of resilience and perseverance in entrepreneurship is emphasized, with Sterling sharing personal experiences of setbacks and overcoming challenges.
• Sterling reveals the tactics he used to get Jojo’s Chocolates off the ground, such as leveraging Amazon reviews to secure deals with major retailers like Sprouts and Costco.
• The conversation touches on the challenges of scaling a business, including managing cash flow, making strategic investments, and maintaining quality control.
• Sterling shares his vision for the future of Jojo’s Chocolates, including expanding into new retail channels and innovating new products.