• Jonathan McCallum on experiential marketing in a changing landscape

  • 2023/12/01
  • 再生時間： 26 分
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Jonathan McCallum on experiential marketing in a changing landscape

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  • This week, host Mike Lander talks to Jonathan McCallum (SVP Managing Director UK & Norway, George P. Johnson) about the pandemic's impact on experiential marketing and how agencies adapted: building long-term client relationships, involving procurement, and effective negotiation strategies like understanding BATNA.

    Hosted on Acast. See acast.com/privacy for more information.
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あらすじ・解説

This week, host Mike Lander talks to Jonathan McCallum (SVP Managing Director UK & Norway, George P. Johnson) about the pandemic's impact on experiential marketing and how agencies adapted: building long-term client relationships, involving procurement, and effective negotiation strategies like understanding BATNA.

Hosted on Acast. See acast.com/privacy for more information.
続きを読む 一部表示

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