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サマリー
あらすじ・解説
In this episode, we deep dive into the digital marketing updates that every business owner should be aware of. From the sunset of Google Analytics' old version to the rollout of Morty's advertising beta, and the launch of a Twitter competitor, Threads.
We discuss how these developments can impact your escape room business and share tips on how to navigate these changes.
This episode also offers valuable insights into the escape room industry. Jake Dieball provides an overview of how escape room ads performed in July 2023, shedding light on the cost per booking, budget utilization, and the performance of ads on Meta.
We also discuss the importance of owning your business's digital assets and the pitfalls of auto-applying Google Ads recommendations. If you're an escape room owner looking to optimize your marketing efforts, this episode is an invaluable resource.
Join us as we banter about everything from analytics to ad spends, keeping you ahead of the game in the escape room industry.