Justin Copeland is the Director of Product Marketing with Praetorian, an offensive security and managed security services company. With over 15 years of marketing experience and 12 years in cybersecurity industry, Jason is a data-driven, growth-focused marketing leader with extensive experience developing and executing strategic marketing initiatives for elite cybersecurity SaaS organizations. His areas of expertise include: Marketing Operations, Go-to-Market Planning & Execution, Brand Development & Positioning, Demand Generation Strategy, Competitive Research & Analysis, Sales and Product Enablement, Persona Development, Product Launch Management, Content Development

GUEST:

Justin Copeland - Director, Product Marketing at Praetorian

Justin's LinkedIn: https://www.linkedin.com/in/whoisjustincopeland/

Company Website: https://www.praetorian.com/

Timestamps:

5:31 - How Justin Landed in Marketing & Cybersecurity

7:39 - Challenges Facing Marketing Departments

9:59 - Email Deliverability Issues

11:13 - HTML vs Plain Text Emails

11:59 - A/B Testing

13:32 - Top Secret Marketing Content Trick

14:23 - Shout Out to Ben Mena at Elite Recruiter Podcast & Castmagic

17:36 - Marketing vs. Product Marketing

20:00 - Campaign Personalization & Persona Development

21:45 - What Makes Praetorian Different

23:32 - CTEM - Continuous Threat Exposure Management

26:21 - AI's Impact on Marketing Departments

27:51 - What Is He Spending Time On

30:15 - Importance of Net Promoter Score

32:10 - How He Decides Where to Focus

34:03 - Marketing Experimentation & Wordsmithing

38:45 - Recruiting Questions

HOST:

Blake Williams - Chief Technical Recruiter at Hyperdrive Recruiting

Blake Williams LinkedIn: https://www.linkedin.com/in/blakewilliams4u/

Blake Williams TikTok: https://www.tiktok.com/@hyperdriverecruiting

Blake Williams Instagram: https://www.instagram.com/blakewilliams4u/

Blake Williams Facebook: https://www.facebook.com/blakewilliams4u

Blake Williams Twitter/X: https://twitter.com/BlakeWilliams4u

Blake Williams YouTube: https://www.youtube.com/@HyperdriveRecruiting

Blake Williams Linktree: https://linktr.ee/blakewilliams4u

Company Website: https://hyperdriverecruiting.com