What happens when you hire a white influencer to promote a film about black trauma??
Warner Brothers approached a successful Tiktoker named Mirta Miller to make a silly video to promote the newest adaptation of Alice Walker's The Color Purple. In the video, it was very apparent that she wasn't familiar with the source material and naturally, that rubbed many black folks online the wrong way. So I wanted to talk about why Warner Brothers would decide to go with a white influencer like Mirta MIller for what would later be revealed as a $40,000 campaign.
Movie/TV channel: https://youtube.com/@_MIMC?si=PJDewuAEBkc_u6RT
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Cat Black,Mirta Miller,Mitra Miller,Warner Brother,Warner Bros,WB,The WB,The Color Purple,Alice Walker,the color purple 2023,the color purple trailer,the color purple ensemble,the color purple,oprah winfrey show
00:00 Parody Intro
00:40 Summary
02:47 Who is Mitra Miller and why are people upset?
04:35 Why The Color Purple Is Important to Black Folks.
05:30 Black Women's Reaction
08:30 The Different Tones of the Adaptations
12:27 40k for this ad
14:29 Being a Black Influencer and sponsorships
19:29 Why they went with her
20:09 A Black Womans Ad
21:10 Mirta's Apology
22:44 Conclusion