Is there any such thing as a self-less good deed?

In this week’s podcast, Ali talks about the Psychology of Giving. Listen in to gain a better understanding of:

• What is altruism and its competitor, egoism?
• The nine motivations for giving
• How to apply these nine motivations in your donor communications

A special shout-out to Charity Link for compiling these nine motivations for giving.

Ali Geake has over 20 years of experience in marketing and communications. Her overarching passion is people; how they change the world, especially when operating at maximum potential. With a background in psychology and lived cross-cultural experience, Ali brings a lens of human behavior and cultural context to the mix and her philosophy is you can do more with less. Her sole focus is to help you become a world-class fundraiser, without losing your humanity.

Connect with Ali: 

LinkedIn
Book a call

Do you use LinkedIn to deepen donor relationships?

In today's podcast episode Ali talks about:

1. What LinkedIn is and isn't in 2022

2. How to optimise your profile so you're not a blank face

3. Connecting authentically and building your network

4. How to use LinkedIn to deepen donor relationships

Many thanks to Louise Brogan for her insights for this episode. Go subscribe to her YouTube channel for more tips on building your presence on LinkedIn: https://www.youtube.com/@LinkedInwithLouise

About the host: 

Ali Geake has over 20 years of experience in marketing and communications. Her overarching passion is people; how they change the world, especially when operating at maximum potential. With a background in psychology and lived cross-cultural experience, Ali brings a lens of human behavior and cultural context to the mix and her philosophy is you can do more with less. Her sole focus is to help you become a world-class fundraiser, without losing your humanity.

Connect with Ali: 

LinkedIn
Book a call

In the final interview of the season Ali talks with I'Ching Thomas, Associate International Director of OM and author of Jesus the Path to Human Flourishing: The Gospel to the Chinese Culture.

Join Ali and I'Ching as they discuss wide ranging topics about the crossover between culture and communications, including

1. Leading a remote global team

2. What to consider when having a conversation with someone from a different culture

3. How to rebuild trust and credibility

4. How cultural differences in a team can be a good thing

To get your hands on a copy of I'Ching's incredible book, you can find it here.

About the host: 

Ali Geake has over 20 years of experience in marketing and communications. Her overarching passion is people; how they change the world, especially when operating at maximum potential. With a background in psychology and lived cross-cultural experience, Ali brings a lens of human behavior and cultural context to the mix and her philosophy is you can do more with less. Her sole focus is to help you become a world-class fundraiser, without losing your humanity.

Connect with Ali: 

LinkedIn 

Book a call

No-one is exempt from losing donors.

In this episode Ali examines the three most common reasons donors leave and how you can put steps in place to stop it happening in the future. 

She looks at:

• Why visits are so important
• What happens when you ghost your donor in between visits
• Why donors shouldn't be too reliant on their fundraising officers

About the host: 

Ali Geake has over 20 years of experience in marketing and communications. Her overarching passion is people; how they change the world, especially when operating at maximum potential. With a background in psychology and lived cross-cultural experience, Ali brings a lens of human behavior and cultural context to the mix and her philosophy is you can do more with less. Her sole focus is to help you become a world-class fundraiser, without losing your humanity.

Connect with Ali: 

LinkedIn 

Book a call

Want to know how to improve your donor communications? A crucial part of any fundraiser’s role is to ensure you communicate effectively with your donors - whoever and wherever they are.

In this week’s episode Ali takes us through how by segmenting your donor portfolio you can improve donor communications, deepen relationships, enjoy higher rates of donor retention and see a greater level of ROI from your efforts.

You’ll learn:

• What segmentation is and why it makes a difference
• The importance of an up-to-date CRM
• A reminder to Keep it Human always

About the host: 

Ali Geake has over 20 years of experience in marketing and communications. Her overarching passion is people; how they change the world, especially when operating at maximum potential. With a background in psychology and lived cross-cultural experience, Ali brings a lens of human behavior and cultural context to the mix and her philosophy is you can do more with less. Her sole focus is to help you become a world-class fundraiser, without losing your humanity.

Connect with Ali: 

LinkedIn 

Book a call

Who doesn't want to exceed their fundraising targets? But are you prepared to do it the unsexy way? Yes, this week's episode is all about metrics. They're not sexy but they work. You'll learn more about:

- Lead and Lag Indicators

- Why you can't just focus on the results

- Different ways you can achieve the same thing (one is easier!)

- Ali's top 5 lead indicators for success

Join Ali as she helps you learn how to structure your weeks to exceed your targets. 

About the host: 

Ali Geake has over 20 years of experience in marketing and communications. Her overarching passion is people; how they change the world, especially when operating at maximum potential. With a background in psychology and lived cross-cultural experience, Ali brings a lens of human behavior and cultural context to the mix and her philosophy is you can do more with less. Her sole focus is to help you become a world-class fundraiser, without losing your humanity.

Connect with Ali: 

LinkedIn 

Book a call

Visit her website

In the second interview of the season Ali talks with Jo Rice, CEO of Resurgo, a non-profit based in the UK which inspires and equips organizations to deliver bold and ambitious social change.

Join Ali and Jo as they discuss wide ranging topics about leading and managing a team, including:

• The importance of having both visionaries and implementers in non-profit organizations
• Why it's crucial to understand your team's communication preferences and personalities
• How to have tricky conversations
• What it's like working in a feedback culture
• What rebuilding trust, a jar of marbles and Brene Brown all have in common

For more about Resurgo, visit www.resurgo.org.uk and for more information about The Spear Programme please go to https://resurgo.org.uk/spear-programme/

About the host: 

Ali Geake has over 20 years of experience in marketing and communications. Her overarching passion is people; how they change the world, especially when operating at maximum potential. With a background in psychology and lived cross-cultural experience, Ali brings a lens of human behavior and cultural context to the mix and her philosophy is you can do more with less. Her sole focus is to help you become a world-class fundraiser, without losing your humanity.

Connect with Ali: 

LinkedIn 

Book a call

Visit her website

Confidently asking for a gift is something every gift officer needs to be able to do but often this aspect of donor relations can become a stumbling block.

In this week’s episode Ali takes us through how increasing your confidence can come from:

1. Money mindset
2. Increasing your visits
3. Practising conversations

Listen in to hear more and share with a friend you know needs to hear this today.

About the host: 

Ali Geake has over 20 years of experience in marketing and communications. Her overarching passion is people; how they change the world, especially when operating at maximum potential. With a background in psychology and lived cross-cultural experience, Ali brings a lens of human behavior and cultural context to the mix and her philosophy is you can do more with less. Her sole focus is to help you become a world-class fundraiser, without losing your humanity.

Connect with Ali: 

LinkedIn 

Book a call

Visit her website