Dr. Allen Lycka and Linda Young on Bicycle Security and Entrepreneurship

Introduction

Host: Dr. Allen Lycka

Guest: Linda Young, Founder of Pinhead Locks

Dr. Allen Lycka introduces fellow Edmontonian Linda Young, the leading expert on wheel and seat security for bicycles in North America and Europe. Inspired by the theft of her bike's front wheel in the ninth grade, Linda invented and brought to market innovative bicycle security solutions through her company, Pinhead Locks.

The Inspiration Behind Pinhead Locks

• Linda’s Story: In grade nine, Linda's new bike's front wheel was stolen, which motivated her to create a security lock.
• Parental Influence: Despite her mother’s skepticism and focus on academics, Linda persisted with her idea throughout her schooling.
• Development Process: After completing school, Linda created a business plan, developed prototypes, and worked with engineers to bring her invention to market.

Challenges and Rewards of Inventing

• Time and Effort: Inventing and bringing a product to market is time-consuming but rewarding, with only 1% of patents reaching the market.
• Industry Statistics: Many inventions end up in a "graveyard," but Pinhead Locks has found success.

The Problem with Quick Releases

• Safety Concerns: Linda argues that quick releases, though standard on many bikes, are unsafe for the average user.
• Personal Modifications: Linda replaced her bike's quick releases with Allen keys to prevent tampering.
• Education: Emphasizes the need to educate consumers, especially children, about bicycle security.

The Emotional Impact of Bicycle Theft

• Dr. Lycka's Experience: Recalls his childhood bicycle and the independence it provided.
• Financial Impact: Replacing stolen bicycle parts can be costly, with high-end parts ranging from hundreds to over a thousand dollars.
• Emotional Toll: The devastation and loss of peace of mind when a bike is stolen.

Pinhead Locks Solutions

• Comprehensive Protection: Pinhead Locks offers systems to secure all parts of a bike, including wheels, seats, and handlebars.
• Tracking Technology: Incorporates Apple AirTag and Samsung tags for tracking stolen bikes.
• One-Key System: A single key can secure all parts of a bike, simplifying security.

Market and Business Insights

• Global Presence: Pinhead Locks is sold in North America, Europe, and soon in Australia.
• Customer Loyalty: Pinhead Locks has built a loyal customer base over 25 years.
• Support for Local Bike Shops: Advocates for supporting local bike shops for their essential services and expertise.

Pricing and Accessibility

• Cost of Security Kits: The ultimate kit, which includes locks for all bike parts, costs about $150 USD. The tracking security box is an additional $49.99 USD.
• Value Proposition: Emphasizes the cost-effectiveness of investing in bike security compared to the cost and hassle of replacing stolen parts.

Final Thoughts and Resources

• Education and Support: Encourages consumers to educate themselves about bike security through Pinhead’s resources.
• Contact and Purchase Information:
• Local bike shops and Pinhead Locks’ website: www.pinheadlocks.com
• Dr. Lycka’s Website: For more resources on living a fantastic life, visit www.drallenlycka.com

Social Media:

https://www.instagram.com/pinheadlocks/

https://www.facebook.com/officialpinheadlocks/