• Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

  • 著者： Sarah Williams
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Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

著者： Sarah Williams
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  • 8 years ago I had a dream to start a Subscription Box service full of goodies for women to treat themselves and nurture the importance of self care. It took me a full 18 months to make it happen! I was paralyzed by ‘all the things’ I had to figure out with no one to turn to for guidance. That is why I created Launch Your Box! Maybe you need some direction on how to begin, or you are ready to grow your subscriber base. Either way, it all starts with an idea that can turn into a constant reoccurring revenue, a raving fan base, and a business to love. I will help you... Take your first steps and know where to start. Figuring out the logistics: packing, shipping, boxes, oh my! Learn how to launch, from idea to sales. Scale that box to the next level, go big or go home!
    2021-2023 Sarah Williams
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  • Niching Down Your Ideal Customer Can Improve Your Visibility

    Niching Down Your Ideal Customer Can Improve Your Visibility
    2024/07/24
    “20% of your customer base generates 80% of your revenue.” - Sarah Williams Identifying your ideal customer is not something you do once. It’s something you need to tweak and get clearer about in your business on a daily basis. In this episode, I’m talking about how to figure out who the 20% of your customers are who are responsible for 80% of your revenue and why you should focus all of your efforts on them. Oh… and one other thing. Stop trying to please everyone! When you try to please everyone, you dilute your focus. Instead of spending your time and energy on what you know works for your most loyal customers - the ones who buy from you every day - you spend time, energy, and money trying to satisfy one-off requests from customers who are not your ideal person. If you’re just getting started and even if you’ve been in business for a while, you might have an idea of who your ideal customer is, but you’re probably not sure. Start by asking yourself questions about your ideal customer and get as specific as possible with your answers. Who is your ideal customer? Start with the basics. Where does your ideal customer live? What are your ideal customer’s interests? What are your ideal customer’s challenges or pain points? Nail down the basics and then get more specific. Is your ideal customer “a mom” or “a mom of preschoolers who works outside the home and wants to provide quick, easy, and healthy meals to her family?” It is much easier for me to speak to “a mom” when I know who she is and what her pain points are! Once you get a good picture of who your ideal customer is, it’s time to talk about how to get them into your world and build the know-like-trust factor that makes them want to buy from you. Get to know your ideal customer and let them get to know you by: Hanging out in common Facebook groups offering advice and engaging in conversations. Speak their language in your posts, videos, and emails. Target their interests in your social media advertising. Serve before you sell. This is SO important. Provide value without asking for money. This month inside Launch Your Box, we’re talking all about SEO and how it can help your subscription box business grow. The purpose of SEO is to help the right people find you online. The more we can niche down, the more completely we define who our ideal customer is, the better we can be at messaging, copy, and SEO. Join me for this episode as I talk about how and why niching down your ideal customer can improve your visibility and increase your revenue! Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
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    29 分
  • Building a Lead Magnet Funnel

    Building a Lead Magnet Funnel
    2024/07/17
    In this episode, I’m going deeper into lead magnets and showing you how to build a lead magnet funnel. Top of the funnel -this is the largest part of the funnel. Your goal is to collect as many leads as possible. Start with a free offer, giving your audience something of value. Freebie or low-dollar lead magnet. Ads to targeted interests going to cold and warm audiences. Make sure your lead magnet is niched down so you don’t waste time and money on unqualified leads. The goal is to capture leads and get them on your email list. Opt-in -the lead has given you their email and now they move to the middle of the funnel. When someone submits their email address, they are sent to a thank you page. Include an upsell offer along with the link to get their freebie. This upsell should be an inexpensive offer that gives them even more value than the freebie. The goal at this stage in the funnel is to get them to make a purchase. Once someone has reached the middle of your funnel, they’ve received value from you, they’ve made a small purchase, and now the goal shifts to getting them to purchase your main offer. For subscription box owners, this means our recurring revenue product, our subscription boxes. Now it’s time to put email marketing to work for you. Set up an email automation that is kicked off when someone opts in. Keep it simple or more detailed - the choice is yours. Simple sequence - everyone gets the same sequence with all roads leading to becoming a subscriber. Detailed sequence - create two sequences - one for those who purchased the upsell and one for those who did not. Let’s walk through a simple email sequence. Email #1 - deliver the freebie and introduce your subscription box. Email #2 - remind them to download the freebie and share the “why” behind your box with them. Email #3 - is all about the box. Share social proof and pictures of past boxes. You can extend this sequence to five emails by including an email that offers a low dollar offer and adding an email with an additional offer to join at the end. If someone subscribes at any point during this email flow, the sequence stops and they’ll continue to get nurtured in your weekly email campaigns. You need to do FIVE things to create an effective lead magnet funnel. Create the lead magnet. Create images for social media and ads. Create two landing pages - one for the opt-in and one for the thank you/upsell page. Create an embed form for the opt-in. Write your emails and set up the sequences. Join me for this episode as I talk about the importance of having lead magnets continuously bringing leads into your business and the steps you need to take to build out a lead magnet funnel. Important Links: 6 in 60 Workshop Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join Launch Your Box today!
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    27 分
  • 165: Quit Being Extreme & Start Being Consistent with Cotton Chaos

    165: Quit Being Extreme & Start Being Consistent with Cotton Chaos
    2024/07/10
    Two busy moms with six kids between them became best friends, bought a Cricut machine to start making custom t-shirts, and now have more than 800 monthly subscribers to their T-Shirt Club. Of course, there’s a little more to the story than that! If you’re feeling stuck in your subscription box journey, this episode will inspire you. Andrea and Whitney became friends in 2018, decided they needed a hobby and bought that Cricut machine, and in 2019, Cotton Chaos was born. The business was a side hustle as both women were still working full-time jobs and doing all the things moms of three busy kids do. There were a LOT of late nights. Whitney and Andrea saw an opportunity to take things to the next level when a local screen printing company became available. They bought the company and started selling to local and online customers. Before long, they decided to start a subscription box, launching in January of 2021. Their goal for the launch was 30 subscribers and they actually got 50! This launch was before they found me and Launch Your Box and, in their words, they “did it all wrong.” When Andrea and Whitney joined Launch Your Box, they also joined Scale Your Box, my higher-level membership for subscription box owners who want to scale. Their goal was to get to 100 subscribers. By following what they learned inside Scale Your Box, they quickly reached 100 subscribers. Their next milestone was 300 subscribers which they reached during their next launch. The next year brought another goal and another launch - 500 subscribers. How did they do it? How did they grow so quickly? They followed the plan. They implemented what they learned as they went. They stayed consistent. This rapid growth did come with challenges. Namely cash flow. When you grow really quickly and need to buy more and more product, there can come a point where you need to slow down to let your profit catch up. Andrea and Whitney decided to take this time to focus on their current subscribers. I call it “loving on them.” They deepened connections with their subscribers, turning them into loyal, raving fans. They found that those current subscribers started buying more one-off products - every week! So even though they weren’t launching to gain more subscribers, they were seeing growth in non-subscription sales from that same group! They also implemented even more of what they learned in Scale Your Box. They focused on using lead magnets to build their email list and running ads consistently. This past spring, Andrea and Whitney were ready to launch again. And all their audience-building efforts meant they had new people to launch to! They followed the 5-day launch plan I teach inside Launch Your Box and they brought in new affiliates. So how did the launch go? It was their biggest one yet, bringing them over the 800 subscriber mark! And they know that by following the launch plan the way they did, they have everything they need to rinse and repeat for the next launch! You don’t need to know what your business will look like in 5 years. Just concentrate on what’s the next thing and what’s one step you can take to make it happen. That’s what Andrea and Whitney have done and continue to do. And it’s how you’ll make progress toward reaching - and surpassing - your subscription box goals. Join me for this episode and learn how this duo went from 50 to more than 800 subscribers by being themselves, creating a plan, and never giving up… even when things got hard. Get ready to be inspired! Find and follow Cotton Chaos: Cotton Chaos on Facebook Cotton Chaos on Instagram Cotton Chaos Website Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join today!
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    23 分

あらすじ・解説

8 years ago I had a dream to start a Subscription Box service full of goodies for women to treat themselves and nurture the importance of self care. It took me a full 18 months to make it happen! I was paralyzed by ‘all the things’ I had to figure out with no one to turn to for guidance. That is why I created Launch Your Box! Maybe you need some direction on how to begin, or you are ready to grow your subscriber base. Either way, it all starts with an idea that can turn into a constant reoccurring revenue, a raving fan base, and a business to love. I will help you... Take your first steps and know where to start. Figuring out the logistics: packing, shipping, boxes, oh my! Learn how to launch, from idea to sales. Scale that box to the next level, go big or go home!
2021-2023 Sarah Williams
リーダーシップ 教育 経済学
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