In this conversation, Creative Director Bruna Vulpi shares her diverse background and nonlinear career path, transitioning from fashion to music and publishing before moving to Australia. She discusses her experiences in the creative industry, including her time at Ellery, her shift to consulting, and her role in building brand identities. Bruna emphasises the importance of storytelling and visual identity in branding and the significance of connecting with audiences through layered narratives. She shares insights on overcoming self-doubt and imposter syndrome, particularly in high-stakes projects. Arielle also expresses her mission to empower individuals, especially women, to feel beautiful through her work, highlighting the significance of Australian identity in her creative endeavours. We pull back the curtain and discuss creative concepts for Australian brands like Deering, Sir the Label and Ikkari.

Head over to the Process Instagram to watch several supporting visuals for this episode.

Find Bruna's portfolio on The Artist Group's website here.

Find your host Arielle Thomas on Instagram here.

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See you next Sunday x

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