Jesse Cureton is the Chief Consumer Officer and Executive Vice President of Novant Health. A visionary leader, among Jesse’s first projects was unifying the system through the organization’s rebranding initiative, which launched four months after his start with Novant Health. He currently manages business functions including payor contracting, marketing, public relations, community engagement, foundations and outreach, and corporate health, always with the brand values of a culture of wellness and consumer engagement at the forefront. He is a former Presbyterian Healthcare and Novant Health board trustee.

Jesse joined Novant Health after retiring from a laudable tenure with the Charlotte-headquartered industry giant Bank of America. Developing a keen skill for leadership in complex and multi-dimensional industries, Jesse was able to become a specialist in a number of disciplines during his twenty-five-year financial industry career. He successfully led the local merger efforts in North Carolina for US Trust and Bank of America, developed training for 2000+ wealth management advisors in Premier Banking and Investments, and implemented tactics that greatly improved staff satisfaction, retention and productivity.

Jesse is lead by the core beliefs that lives can be changed through art, education, and financial literacy and that making a positive difference, particularly in the lives of young people, is exceptionally rewarding. A nationally recognized leader and highly sought-after board member, he currently serves on the board Foundation for the Carolinas, Bechtler Museum of Modern Art, Charlotte Center City Partners, the University of Chapel Hill Board of Visitors, and as chairman of the Charlotte Regional Business Alliance. He also serves on the Charlotte Leading on Opportunity Council, an initiative bringing partners together to address some of our community’s most critical challenges: investing in neighborhoods in need and removing barriers to education, employment, and healthcare.

Jesse holds a Bachelor of Science from the University of North Carolina Chapel Hill and a Master in Business Administration, and Financial Planning Certificate from Queens University of Charlotte. He is also an executive program graduate from Harvard Business School and The Wharton School. He and his wife, Angela, who has been actively involved with the local Junior League and Jack and Jill of America organizations, have three daughters.