Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we are Learning How to Make an IMPACT in Your District.

◾Internal audience

-All of our internal staff (our personnel) needs to have a strong understanding of who we are, what we stand for, our marks, etc.

-Everyone needs to be on brand

◾Messaging

-Create a messaging guide and include the verbiage you are going to be using- have a brand guide

-Everyone needs to know where to go to get it

◾Purpose

-Why are you putting this all together, hone in on your processes

-What’s trending, what are people looking for when they come to your website

◾Alignment

-Everyone is using the same template

-SOP’s (standard operating procedures) in place for unprecedented times

◾Collaboration

-This is key

-Have shared retreats, shared meetings so we can share how to get that work done together- treat each other well

◾Technology

-Technology is our friend

-2-3 times a year, someone with a lot of expertise show staff how to use technology tools

If you are looking for ways to Master Your Mark and need some help, head to veronicavsopher.com. If you want more info, please contact me or drop questions in the comments and be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.

*School Leader Soundbites* is your essential podcast for navigating the complex world of K-12 leadership with confidence and clarity. Hosted by Veronica V. Sopher, a 25-year veteran in school public relations, this podcast delivers actionable insights and innovative strategies to elevate your school's marketing and communications efforts. Veronica V. Sopher is the strategic designer behind several award-winning marketing campaigns and has crafted winning bond and tax rate communications plans. With extensive experience in crisis management—including handling weapons and deaths on campus, natural disasters, and polarized political landscapes—Veronica is an expert passionate about public education as the great equalizer. Join Veronica as she shares her expertise and offers practical tips that will optimize your leadership and support your district's goals. Whether you're looking to enhance community engagement, improve transparency, or turn feedback into actionable results, *School Leader Soundbites* provides the tools and knowledge you need to succeed. Sponsored by K12 Insight, this podcast is more than just a resource—it's a catalyst for meaningful change. Discover how K12 Insight’s solutions can strengthen relationships with parents, students, and staff, fostering a culture of trust and collaboration within your school community. Veronica is also available for consulting and public speaking, specializing in leadership development and executive coaching. Tune in and transform your leadership journey with insights that make a real difference.

Find me at: https://www.veronicavsopher.com/

Social: @VeronicaVSopher

*About Our Sponsor:* K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe trust is the foundation of successful education and offer solutions designed to foster engagement, promote transparency, and turn feedback into actionable results. Want to explore how Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Visit: go.k12insight.com/sopher