Welcome to the CanadianSME Small Business Podcast, hosted by Maheen Bari, where we explore the strategies and technologies that empower businesses to thrive in the digital age.

In today’s episode, we dive into the evolution of mobile-first software development, explore effective growth strategies including the power of networking, and discuss the critical opportunities for modernizing legacy systems. Joining us is Matt Strentse, Co-Founder and Chief Relations Officer of Iversoft, a 100% Canadian custom software development firm. Matt shares his insights on delivering seamless digital experiences, scaling a tech business, and helping industries upgrade outdated software to stay competitive.

Whether you’re a startup or established company, this episode offers valuable guidance on navigating today’s fast-paced digital landscape.

Key Highlights from the Episode:

1. Mobile-first software development has evolved to prioritize seamless, cross-platform digital experiences essential for business success.
   
2. Strategic networking and partnerships have been vital growth drivers for Iversoft, offering lessons for businesses aiming to scale.
   
3. Modernizing legacy systems presents both challenges and huge opportunities, requiring careful planning and execution.
   
4. Early partnerships shaped Iversoft’s trajectory and taught critical lessons about collaboration and market fit.
   
5. There remains a gap in market awareness about the benefits of modernization, and education is key to bridging that gap.
   
6. Businesses must embrace mobile-first strategies and legacy modernization to stay competitive and meet evolving customer expectations.

Special Thanks to Our Partners:

• RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.html
• UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA
• Google: https://www.google.ca/

For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!

Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.