• Legally Contented

  • 著者： Wayne Pollock
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Legally Contented

著者： Wayne Pollock
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  • For lawyers, law firms, and companies serving the legal industry, content marketing and thought leadership marketing are a must if they want to build their books of business or increase their revenues. In each episode of Legally Contented, Wayne Pollock, a former Am Law 50 senior associate and the founder of the Law Firm Editorial Service, interviews lawyers and legal industry in-house marketers who are doing big things with their content marketing or thought leadership marketing efforts, or experts from inside the legal industry and out who can help you do bigger things with your content marketing and thought leadership marketing efforts. If you're a lawyer, a law firm marketer, or a marketer at a company serving the legal industry and want to stay apprised of the best practices in content marketing and thought leadership marketing in the legal industry, this is the podcast for you.
    2024 Copo Strategies/Law Firm Editorial Service
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あらすじ・解説

For lawyers, law firms, and companies serving the legal industry, content marketing and thought leadership marketing are a must if they want to build their books of business or increase their revenues. In each episode of Legally Contented, Wayne Pollock, a former Am Law 50 senior associate and the founder of the Law Firm Editorial Service, interviews lawyers and legal industry in-house marketers who are doing big things with their content marketing or thought leadership marketing efforts, or experts from inside the legal industry and out who can help you do bigger things with your content marketing and thought leadership marketing efforts. If you're a lawyer, a law firm marketer, or a marketer at a company serving the legal industry and want to stay apprised of the best practices in content marketing and thought leadership marketing in the legal industry, this is the podcast for you.
2024 Copo Strategies/Law Firm Editorial Service
マーケティング 経済学
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エピソード
  • Practice Pointer: Five ways thought leadership is a buyer's remorse elimination tool

    Practice Pointer: Five ways thought leadership is a buyer's remorse elimination tool
    2024/11/23

    In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains five ways a law firm's thought leadership can help eliminate the buyer's remorse a client might experience after deciding to retain the firm to handle a new legal matter:

    1. Thought leadership continuously reinforces expertise and authority on the part of the law firm publishing it.

    2. It provides ongoing value for a client beyond the work a law firm is doing on the client's active legal matter(s).

    3. It helps shape clients' understanding of complex legal issues, thus managing their expectations about the result of their legal matter(s).

    4. It demonstrates a law firm has capabilities beyond those it's employing in connection with a client's legal matter(s).

    5. When a law firm's attorneys invite a client to co-produce thought leadership with them, that client will feel valued and appreciated.

    Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

    Learn more about the Law Firm Editorial Service:
    http://www.lawfirmeditorialservice.com

    Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

    Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
    http://www.WriteLessBillMore.com

    Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

    https://www.lawfirmeditorialservice.com/blog

    https://www.lawfirmeditorialservice.com/videos


    Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com
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    8 分
  • Practice Pointer: Stop writing case studies. Start writing these instead.

    Practice Pointer: Stop writing case studies. Start writing these instead.
    2024/11/08

    In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains the particular type of content that's a more persuasive tool than case studies for showcasing law firms' successful representations.

    Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

    Learn more about the Law Firm Editorial Service:
    http://www.lawfirmeditorialservice.com

    Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

    Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
    http://www.WriteLessBillMore.com

    Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

    https://www.lawfirmeditorialservice.com/blog

    https://www.lawfirmeditorialservice.com/videos


    Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com
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    7 分
  • Practice Pointer: Are you overlooking this connection between law firms' thought leadership and their rates?

    Practice Pointer: Are you overlooking this connection between law firms' thought leadership and their rates?
    2024/10/23

    In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains how thought leadership impacts a law firm's ability to charge premium rates.

    Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

    Learn more about the Law Firm Editorial Service:
    http://www.lawfirmeditorialservice.com

    Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

    Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
    http://www.WriteLessBillMore.com

    Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

    https://www.lawfirmeditorialservice.com/blog

    https://www.lawfirmeditorialservice.com/videos


    Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com
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    6 分

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