• Let's Talk Loyalty

  • 著者: Paula Thomas
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Let's Talk Loyalty

著者: Paula Thomas
  • サマリー

  • “Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world.
    Paula Thomas
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  • #591: Latest APAC Consumer Insights Revealed with Collinson International’s 2024 Travel Benefits and Customer Engagement Report
    2024/09/19

    This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

    This episode features unique insights – hot off the press - from last week’s release of the 2024 Travel Benefits and Customer Engagement Research Report for APAC commissioned by our friends at Collinson International.

    Surveying 7,250 cross-generational consumers across fourteen Asia Pacific markets, this report is designed to help brands, particularly in the financial services sector, to gain a deeper understanding on the power and influence of travel and how it presents new opportunities for brands to build strong relationships with their most valued customers, differentiate from competition and deliver measurable business impact.

    Joining me in this episode is Rohan Bhalla, APAC Vice President for Business Solutions at Collinson International. He shares further insights from the report on the spending patterns of travellers in Asia Pacific; their expectations towards travel benefits; and how effectively these benefits influence credit card choice and usage today.

    Listen to enjoy my conversation with Rohan Bhalla from Collinson International.

    Show Notes:-

    1) Rohan Bhalla

    2) Collinson International’s 2024 APAC Travel Benefits and Customer Engagement Report

    3)Collinson International’s The Value of Sports and Music Tourism Report

    4)About Collinson

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    45 分
  • #590: Club Cinepolis, un programa de lealtad en transformación
    2024/09/18

    This episode of Let's Talk Loyalty is in Spanish.

    Club Cinepolis es el programa de lealtad de Cinepolis, la cadena líder de cines en México y la 4ª cadena más grande del mundo. Con 21 años de existencia, el programa de lealtad se está transformando para entregar una mejor propuesta de valor a los usuarios.

    Hosted by Alex Saul

    Show Notes

    1)Club Cinepolis

    2)Carlos A. Carreño

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    50 分
  • 589: Match Point – Advantage to Loyalty Communications
    2024/09/17

    Our loyalty SMEs and executive faculty members of the Loyalty Academy™, Wise Marketer Group CEO, Bill Hanifin, and CMO, Aaron Dauphineebring to you the Wiser Loyalty podcast series for Let’s Talk Loyalty. As always, Bill and Aaron provide their weekly perspectives on constructs from the Loyalty Academy™ curriculum for their Certified Loyalty Marketing Professional™ (CLMP™) designation and this month they are covering content from one of the core courses: Loyalty Member Communications (course 110).

    Like with a selection of other core courses, it has been refreshed with new insights and points of view on communicating with your members of your customer program and related initiatives. In this week’s episode our experts discuss four key advantages in communicating with customers that have become members of the brand’s loyalty program.

    Show notes:

    1) Bill Hanifin

    2) Aaron Dauphinee

    3) The Loyalty Academy™

    4) The Wise Marketer

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    19 分

あらすじ・解説

“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world.
Paula Thomas

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