This episode of "Let's Talk Marketing" explores leadership, company culture, and remote work in the modern world. Host Katya Allison interviews Chris Dyer, a recognized expert on company culture and leadership, about his experiences and insights into managing remote and hybrid teams. With a focus on creating high-performing cultures, Chris shares his strategies for fostering creativity, collaboration, and connection within teams working in a remote or hybrid environment. He also discusses his unique "seven pillars" approach to building company culture, how leaders can maintain transparency, positivity, and recognition, and the growing impact of AI on the future of work

Listeners will walk away with insights on:

• Hybrid and remote work require a reinvention of traditional work models for success.
• Effective meetings in a remote setting require intentionality and clear purposes.
• Transparency, positive leadership, and recognition are key to a high-performing culture.
• Chris Dyer’s "seven pillars" framework for company culture includes uniqueness, listening, and accountability.
• Hybrid teams benefit from structure, with meetings like "cockroach meetings" focused on one specific problem.
• Leaders should prioritize deep connection and empathy in remote or hybrid team settings.
• Saying "yes" more often can open opportunities and spark innovation in business.
• Creativity in meetings can be fostered with specific naming and purpose, like "creative caterpillar" meetings.
• Company culture is not about quantity but about quality and meaningful connections within teams.
• AI could shape the future of remote and hybrid work, but human trust and interaction will remain critical.

Episode Links:

https://www.linkedin.com/in/chrisdyer7/

https://www.tiktok.com/@chrisdyer.com

https://www.instagram.com/chrispdyer7/

https://x.com/ChrisPDyer

https://chrisdyer.com/

https://www.facebook.com/chrispdyer7

https://youtu.be/NtgtkAoGgT4

This episode of "Let's Talk Marketing" explores the intricacies of Google Analytics 4 (GA4) and its impact on marketing. Host Katya Allison interviews Jeff Greenfield, CEO and co-founder of Provolytics, a measurement company specializing in a privacy-first world. Jeff discusses the pros and cons of GA4, its comparison with Universal Analytics, and how marketers can leverage it for tracking clicks and user behavior. He emphasizes the importance of understanding data aggregation, impressions, and how to use analytics effectively for marketing strategies. The conversation also touches on balancing work and life, providing insightful advice for marketers.

Listeners will walk away with insights on:

• GA4 is useful for tracking user behavior, but it's not the ultimate measurement tool.
• Impressions are crucial for understanding marketing effectiveness but often missing in GA4.
• Marketers should look beyond clicks and consider impressions for a full view of their campaigns.
• GA4 favors Google-owned platforms like YouTube, which can distort comparative data.
• Work-life balance is essential for creativity and long-term marketing success.
• Avoid relying solely on GA4 for your marketing data; combine it with other analytics sources.
• Custom events in GA4 offer more meaningful insights, but they require effort to set up.
• Marketers should balance their focus between creative strategies and data-driven decisions.
• Being aware of time lags between impressions and conversions can help optimize marketing strategies.
• Staying updated on marketing trends and technologies is vital to staying competitive.

This episode of "Let's Talk Marketing" explores the transformative role of chatbots in building relationships and enhancing marketing strategies. Host Katya Allison interviews Mia Pokriefka and Elissa O'Dell, co-founders of Huxly, a Shorty award-winning creative tech studio. They discuss their innovative approach to using chatbots for storytelling and engagement, emphasizing the importance of conversational design in direct messages (DMs). Mia and Elissa highlight key metrics from their chatbot campaigns, such as impressive response rates and click-through rates. The conversation also delves into the future of AI in marketing, the significance of authentic communication, and the need for brands to foster community connections. Tune in for valuable insights on leveraging chatbots to enhance customer experiences and drive engagement.

Listeners will walk away with insights on:

• Chatbots can facilitate relationship building beyond traditional customer service roles.
• Conversational design enhances audience engagement through interactive experiences.
• High engagement metrics, like 91% response rates, highlight chatbot effectiveness.
• AI can improve personalization and streamline communication for brands.
• Brands must ensure a value exchange in chatbot interactions to maintain trust.
• Building community connections through DMs can enhance ROI and customer loyalty.

Episode Links:

Follow Mia & Elissa on LinkedIn >>> https://www.linkedin.com/in/miapokriefka/ & https://www.linkedin.com/in/elissaodell/

Follow Huxly on IG >>> https://www.instagram.com/heyhuxly/