Episode Summary: In this episode, I sit down with Keshia Taylor to uncover how local SEO can drive business success without relying on social media.

Key Takeaways:

1. Introduction to Kechia Taylor:
   • Kechia is a permanent makeup artist, educator, and franchisor with over 20 years in the beauty industry.
   • She discusses her journey from being a brow expert to becoming a successful business owner and franchisor.
2. Thriving Without Social Media:
   • Kechia explains why she stepped away from social media and how local SEO has become her primary strategy for attracting clients.
   • She emphasizes that local SEO can be more effective than social media for reaching targeted audiences.
3. Local SEO Strategies:
   • Kechia shares her tips for optimizing Google Business Profile, including the importance of consistent information and using geotagged photos.
   • She highlights the power of platforms like Apple Maps and Yelp for local businesses.
4. Leveraging Pinterest for Local Businesses:
   • Kechia reveals how she uses Pinterest as a powerful tool for local SEO, creating boards that showcase her work and connect with local audiences.
   • She explains how Pinterest’s search ranking can outperform other social media platforms like Instagram, making it a valuable asset for brick-and-mortar businesses.
5. Handling Negative Reviews and Building a Positive Online Presence:
   • Kechia provides insights on responding to negative reviews.
   • She advises on how to maintain a positive online reputation by actively managing and responding to reviews on platforms like Google.

Connect with Kechia Taylor:

• Website: SEO For The Beauty Pro
• LinkedIn
• Brows and Co. Podcast

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