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Overview:

In today’s episode of Booked Solid: Lead Gen for Coaches, I’m joined by Christine Gallagher. She's a longtime coach for coaches, consultants, and service providers who are ready to move beyond trading time for money.

Christine started out as a social media consultant in the early days of the social media platform boom. Since then, she’s built a business helping others document and scale their expertise into leveraged offers that actually fit how they want to work.

In this episode, Christine breaks down what she calls a signature system. A proprietary framework for how you get clients results. We dig into why building one unlocks everything downstream in your business, from sales and marketing to fulfillment and upsells. We also talk about how the coaching market has changed since 2009, why the bro-funnel era is over, and what coaches can do now to stand out.

If you’re at the point in your business where you’ve delivered results and want to turn that into a repeatable system, this one’s for you.

Christine’s resources:

• Christine’s website

• Connect with Christine on LinkedIn

We also cover:

• Why a signature system becomes the backbone of your entire business

• The difference between leveraged offers and one-size-fits-all programs

• How to avoid building a business you secretly resent

• Why narrowing your niche is the best way to stand out in today’s crowded market

• Christine’s thoughts on what’s working now (and what isn’t) in coaching and marketing

Key Takeaways:

• Documenting your signature system makes your business more scalable and easier to sell

• Not every offer format fits every coach, and trying to copy someone else’s model often backfires

• In a noisy market, narrow targeting wins. Position yourself as the best fit for a specific group

• Selling access isn’t the only option. VIP days, group programs, and email-driven courses can all work if they align with your strengths

Chapters:

• 00:00 – Christine’s Journey to Entrepreneurship

• 03:16 – Understanding Leverage and High Ticket Offers

• 05:58 – The Signature System Explained

• 08:56 – Navigating Social Media’s Evolution

• 11:54 – The Importance of Nurturing Email Relationships

• 14:48 – Creating Effective Signature Systems

• 17:34 – Evaluating Client Needs and Offer Types

• 20:21 – Building a Client Offer Ladder

• 23:36 – Advice for New Coaches

• 26:31 – The Changing Landscape of Coaching

• 29:26 – Authenticity in Marketing

• 32:33 – Final Thoughts and Connections

HighRoad Marketing:

HighRoad Marketing helps distributed coaching organizations scale faster by giving every coach a repeatable way to generate pipeline. Whether you manage a team of certified coaches, peer group facilitators, or franchise-style advisors, we build the systems that keep your reps out of the churn zone. Cold outreach, CRM system implementation or optimization, AI personalization, automation, and more. Learn how it works at gohighroad.com.