Valerie Morris welcomes author community strategist, Kerry Dobson, to discuss how authors can extend their book's impact well beyond the initial launch. Kerry shares valuable strategies for building meaningful communities around your book that allow you to fulfill your core mission and create lasting change in readers' lives.

• Beyond the Book Launch: Kerry explains why a book's publication is just the beginning of its journey and how community-building can significantly extend its reach and impact
• Strategic Community Building: The conversation explores the thoughtful process of creating groups based on a book's content, including:
• Taking essential breaks after launch to prevent burnout
• Focusing on just 2-3 implementable key messages from your book
• Positioning yourself as a guide rather than a guru to overcome imposter syndrome
• Creating a realistic timeline that respects your audience's capacity
• The Shift to Authentic Marketing: Both Kerry and Valerie discuss why passive marketing approaches are becoming less effective, while community-based strategies foster emotional connections and loyalty

• Follow Valerie on LinkedIn for updates when this episode goes live
• Learn more about Kerry Dobson and her work with authors. Check out Kerry's private podcast: "The Great Group Revolution"

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