In this episode, we dive into the world of podcast guesting as a powerful networking and marketing tool for business owners. Our guest, Jessica Rhodes, founder of Interview Connections, shares her insights on how appearing as a guest on podcasts can open doors to new relationships, opportunities, and business growth.

Key Topics Discussed:

• The Overlooked Value of Podcast Guesting: Jessica explains how podcast guesting is not just about reaching a wide audience but also about building relationships with podcast hosts who are often fellow business owners.
• Starting with Guesting Before Hosting: She advises aspiring podcasters to begin by guesting on other shows to gain experience and confidence before launching their own podcast.
• Building Genuine Relationships with Hosts: Jessica emphasizes the importance of connecting with podcast hosts before and after the interview to nurture valuable professional relationships.
• Strategies for Providing Value Without Being Salesy: Learn how to share your expertise and stories in a way that provides value to listeners without turning the conversation into a sales pitch.
• Choosing the Right Podcasts to Appear On: Insights on selecting podcasts that align with your target audience and business goals to maximize the impact of your guest appearances.
• The Long-Term Benefits of Podcast Guesting: Jessica discusses how podcast episodes serve as evergreen content that can continue to generate leads and opportunities long after they are published.

Guest Bio:

Jessica Rhodes is the founder and CEO of Interview Connections, the first podcast booking agency established in 2013. With over a decade of experience in the podcasting industry, Jessica has helped hundreds of entrepreneurs leverage podcast guesting to grow their businesses. She started her entrepreneurial journey as a virtual assistant and quickly saw the potential of podcast guesting as a networking and marketing tool.

Connect with Jessica:

• Website: interviewconnections.com
• LinkedIn: Jessica Rhodes on LinkedIn (Note: Insert actual LinkedIn URL if available)

Actionable Takeaways:

1. Focus on Building Relationships: Remember that podcast hosts are valuable connections who can lead to new opportunities beyond the episode.
2. Prepare Your Messaging: Have a clear understanding of your topics and the value you bring to ensure each guest appearance is impactful.
3. Invest in Quality Equipment: Good audio and video quality can enhance your professionalism and the overall success of your guest appearances.
4. Think Long-Term: Approach podcast guesting as a long-term strategy, committing to consistent appearances over time to see substantial results.

Sponsor/Call to Action:

Interested in leveraging podcast guesting to grow your business? Visit Interview Connections to learn how Jessica and her team can help you get booked on podcasts that align with your goals.

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