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Leveraging Tech to Scale w/ Darren Woodard
- 2024/04/11
- 再生時間： 45 分
- ポッドキャスト
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サマリー
あらすじ・解説
In this episode of Keeping It Real, Darren Woodard shares his journey in real estate and how he leveraged SEO to generate leads.
From door knocking and using a reverse directory book to find phone numbers to his first real estate website in 2006 which he quickly started optimizing for SEO with neighborhood-specific content and has been crushing it with SEO since.
Some of the topics we explore in this episode are:
- Creating neighborhood-specific content
- How his business took off during the 2008 recession
- What to do when you are hit with a Google penalty
- Why you need more than just a WordPress site
- Optimizing URL structure
- How technology has changed follow-up
- Recruiting opportunities
We also have a quick chat with Darren’s marketing director, Lisa Broussard, about going through a company rebrand.
Tune in to hear how Darren’s business has evolved and some of the lessons he’s learned along the way.