In this episode of Mayo Clinic Laboratories’ “Leveraging the Laboratory” podcast, host Jane Hermansen, outreach manager at Mayo Clinic Laboratories, is joined by colleagues Ellen Dijkman Dulkes and Brianne Newton. They discuss common reasons that outreach programs fail to launch and strategies for building momentum to implement a program. Specific topics include:

• The knowledge and competitive insights needed to move forward.
• Strategies to enter or expand into a large market without being overwhelmed.
• Buy-in from leaders on your outreach program implementation plan.
• Action plans and project management best practices.

Listen to the first episode in this series, “Overcoming Common Barriers to Outreach Success.”

In this episode of Mayo Clinic Laboratories’ “Leveraging the Laboratory” podcast, host Jane Hermansen, outreach manager at Mayo Clinic Laboratories, is joined by colleagues Ellen Dijkman Dulkes and Brianne Newton. They discuss common challenges outreach programs face that can lead to a program’s failure and how to overcome those barriers. Specific topics include:

• Bolstering leadership support and navigating competing priorities.
• Retaining customers and fixing common communication mistakes.
• Maintaining awareness of things that you cannot control but can impact your program.
• Establishing strong, dedicated leadership of the outreach program.

View the 11 tactics that lead to the highest level of laboratory outreach success mentioned in this episode.

In this episode of Mayo Clinic Laboratories’ “Leveraging the Laboratory” podcast, host Jane Hermansen, outreach manager at Mayo Clinic Laboratories, is joined by colleagues Ellen Dijkman Dulkes and Brianne Newton to discuss building an outreach team. Specific topics include:

• Insights for identifying roles and staff for your outreach team.
• Guidance for establishing goals for an emerging outreach program.
• Strategies for effective communication among the outreach team.
• Tips for building strong relationships with your customers.