In this episode of Up+Adam, Adam chats with Cathy Cartier, President & CEO of Visit SLO CAL. Cathy shares her journey evolving role of tourism in San Luis Obispo County. They dive into how Cathy and her team are making “SLO CAL” part of the region's vernacular, fostering tourism as an economic engine, and thoughtfully balancing visitor appeal with local community values.

Listen in for Cathy's take on spreading tourism’s benefits across the Central Coast, the challenges of rapid growth in cities like Paso Robles, and her vision for SLO CAL’s future. Whether you're a local or a visitor, this episode offers a fresh perspective on what makes this place a truly unique destination.

• Visit Cathy and the team at Visit SLO CAL to learn more.
• You can check their YouTube channel HERE

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ADAM’S TEDX VIDEO IS HERE!

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For more behind-the-scenes moments and additional content, follow Adam on Instagram at @adamontheair HERE.

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NEW EPISODE OF THE POUR OUT NOW FROM OUR TIME IN THE LOIRE VALLEY

Sincere Thanks to the supporters of Up + Adam. Please take a moment and visit them and thank them for supporting local broadcasting, and valuing what we do here. Thank you for supporting them!

Window Coverings By Design

Barometer Coffee

We Help You Legal

General Store Paso Robles

Daou Vineyards

WoodsHumaneSociety

Tin City Distillery

Original Music by Dan Curcio and Moonshiner Collective

Moonshiner on Spotify HERE

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