This week’s topic was inspired by a post I didn’t even read!

I only caught a glimpse of it in my feed, but the headline or hook must have stuck in my brain and started to evolve into an idea for a podcast episode. It’s not the first time that’s happened—and it definitely won’t be the last.

Chances are, it’s happened to you too, even if you didn’t realise it.

That inspiration came from just one impression out of almost 20,000!

• Impressions to irrelevant people don’t matter so long as there are enough relevant ones.

• It can be argued that nobody is completely irrelevant anyway… you just don’t know!

• Content topic is critical to attract attention of the right audience

So are impressions really a vanity metric?

To hear all my thoughts on this subject plus the following topics, click on the podcast link below.

Also covered;

• A profile feature makes a welcome return

• Video posting advice from LinkedIn™️...and it's actually quite good!

• New video trends feature

• Is spam getting worse?

• Premium free trial rules tightened

• Post of the week

• An announcement about the podcast

We often come across people on LinkedIn™️ who look interesting and produce content we find valuable...so we follow or connect and over time we feel as though we get to know them better.

But do we REALLY know them?

interesting People interviews are designed to reveal more about the background, personal lives and characteristics of some of our favourite people on LinkedIn™️.

Lea Turner is known for her openness and authenticity so it was a challenge to get her to reveal something we hadn't heard before...but she is most definitely very interesting!

The only dedicated LinkedIn™️ conference in the UK enters it's second year this week. I won't be able to attend but they have a stellar line up of speakers so I asked John Espirian to come on the podcast to give us a glimpse of what in person and virtual attendees can expect.

That plus;

• The challenge of keeping up with AI!

• AI video is getting better but it's not fooling me yet

• Exposing automated AI comment cheats (idiots)

• Two new features

• A new video newsletter from LinkedIn™️

• What happened to the mobile video feed?

• This post made me laugh

• Post of the week

So the worlds largest online business networking platform has decided to invest in offline networking? LinkedIn's new experience centre, in London is a bit more than just about networking but it's an interesting new development.

That plus;

• Can you simulate the engagement of a LinkedIn™️ post?

• New profile feature

• Embedding posts

• Do screenshots boost a posts reach?

• Are Russian comment bots infiltrating LinkedIn™️?

• The LinkedIn™️ DM privacy case has been dropped...but was it baseless?

• Post of the week

In this episode of the Informed podcast I argue that thoughtful and considered commenting is the single most effective action that anyone can take on LinkedIn™️ - that's a bold statement but one I really believe to be true.

That plus;

• Boobgate!

• New Newsletter analytics

• Feed sorting removed

• New feed sort tab being tested

• How to spot AI comments

• How LinkedIn™️ influence user behaviour

• Post of the week

In this episode I cover the positives and negatives of the new(ish) mobile video feed.

Plus a brilliant post of the week (and it's not a video).

Video summary

https://youtu.be/_Cpjy-U0UXM

What would you spend your time doing if you only had one hour on LinkedIn™️ per week?

Is it possible to have impact in that time?

A recent interaction led me to think about this topic. One hour a week is woefully inadequate but it's an interesting challenge...what would be the best things to do in those precious 60 minutes a week?

That plus

• Two new features

• Your plummeting SSI means nothing!

• How much?! Is LinkedIn™️ Recruiter overpriced?

• Premium Duo pricing announced

• Top Voice requirements are tightened.

• Post of the week

In this weeks episode I discuss my predictions for LinkedIn™️ this year.

I've always said that there are 3 LinkedIns;

• The company

• The platform

• The community (us)

My prediction is that the biggest changes this year will come from user behaviour and those changes provide opportunities for all of us.

Topics covered;

Introduction

07.00 : New features

24.30 My predictions for 2025

53.15 : Is the trend towards video damaging the reach of other great content?

60:00 Uplift Live conference in March