Unlock the secrets to crystal-clear communication with Lisa Macqueen, a Sydney-based communication maestro, who joins us to discuss the transformative power of cutting the fluff in dialogue within the cleaning industry.

Together, we dissect how effective communication and active listening are not just tools but foundations for building strong client relationships and fueling sales strategies.

Lisa, with her husband, has navigated this industry for nearly 30 years, and she shares how their journey has been anchored by these vital skills. Her narrative includes the nuances of sales tactics and the essential role of listening to shape enduring professional bonds.

Step into the world of collaborative marketing and discover how a vibrant company culture can catapult your business toward larger contracts and trusted client relationships.

I reveal how crafting an ideal client profile isn't just a marketing exercise but a strategy that aligns your services with the ever-changing demographics of your clientele.

Leadership, the speed of trust, and guiding your team to their best-suited roles—whether inside or outside the organization—are the keystones of managing a dynamic workplace. Learn how these elements intertwine to create an environment that not only supports but celebrates every individual's contribution.

Embrace the heartwarming evolution of the cleaning industry as we highlight the rise of women in leadership roles, breaking the constraints of a once male-dominated space.

This episode is not just about change; it's a celebration of diversity, respect, and inclusion. From my own foray into unexpected cultural adventures, like becoming the president of a Polish golf club, to the critical role of humour in overcoming industry hurdles, we share stories that underscore the joy of building a business that's deeply rooted in personal connections and community.

Join us for a journey that's both insightful and filled with laughter, illustrating the essence of camaraderie in the cleaning world.

Chapters Summaries

(00:00) Cutting Fluff in Communication

Lisa Macqueen shares insights on communication and rapport building in the cleaning industry, emphasizing active listening and personal experiences.

(08:51) Collaborative Marketing and Company Culture

Understanding client base, aligning marketing and services, fostering company culture, and managing team dynamics with care and support.

(20:58) Women Thriving in the Cleaning Industry

The cleaning industry has evolved to be inclusive, recognizing the value of diverse backgrounds and personal connections within the workplace.

(27:35) The Journey of Building a Business

Personal relationships and community involvement in the cleaning industry, including cultural connections, team care, and humour.

CREDITS

Host: Paul Rowse

Guest: Lisa Macqueen

Producer: Ron Fiedler Podcast City