Magnetize the Media: How To Go From Unknown to Expert with the Power of Publicity with Lorraine Schuchart
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Magnetize the Media: How To Go From Unknown to Expert with the Power of Publicity with Lorraine Schuchart
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Have you ever wondered how businesses are able to get their names in Forbes or the New York Times? Would you like to promote your business there too? Well, you’re in luck!
On today’s show, we have PR expert, Lorraine Schuchart, with us. She’s the founder of Prosper for Purpose, an agency that designs disruptive brand strategies for individuals and organizations seeking to impact the world and the bottom line.
She’s also an accredited public relations strategist (APR) who is passionate about helping entrepreneurs who want to earn more media coverage for themselves and their businesses.
Lorraine is diving into the basics of publicity and media outlets, the top strategies for anyone to be known as an expert, and what you can do immediately to leverage your media opportunities today!
Learn more about Prosper for Purpose and contact Lorraine Schuchart HERE.
03:00 - 2 possible goals to think about when it comes to pitching
04:55 - spray & pray vs press release
13:57 - tips on reaching out to journalists & how to pitch effectively
25:38 - developing your story idea
30:14 - time to pitch, to who and how
36:44 - the art of the follow-up
41:43 - Q&A time
Podcast Links:
Website
Resources Mentioned:
https://muckrack.com/
https://buzzsumo.com/
https://media.info/uk
https://www.pr.com/