In this episode, I, Wendy Harris, am talking to magician, comedian, TV presenter and now marketing agency owner, Ben Hanlin to discuss authenticity in marketing.

Ben discusses how he transitioned from performing arts to co-founding a digital marketing agency during the pandemic.

His unique selling point is his authenticity, which he brings into the agency's mission to create engaging content and be 'client obsessed'.

We discuss effective digital marketing strategy, focusing on providing value to the audience, ensuring authenticity, and giving more than selling.

We also touch on strategies for content idea generation and execution, particularly using our favourite channel, LinkedIn.

And just what do we mean when we say Elton John beats the Arctic Monkeys in a battle of the bands?...

01:13 Transition from Magic to Marketing

03:20 The Importance of Understanding Your Audience

08:15 Strategies for Successful Storytelling in Digital Marketing

14:21 The Role of Authenticity and Consistency in Content Creation

21:26 The conversation that counts

21:43 Finding Purpose in Your Work

https://makingconversationscount.com/they-ask-you-answer-marcus-sheridan/

https://makingconversationscount.com/brynne-tillman/

https://makingconversationscount.com/resource-niraj/

https://makingconversationscount.com/using-lazy-marketing-with-al-tepper/

Mentioned in this episode:

Buy my book "Making Conversations Count"

Book on Amazon

How to work with me

Power Up

How important is it for businesses to have a unique selling proposition (USP)?

In the world of business, standing out from the competition is crucial.

But what truly sets you apart?

In the latest episode of the Making Conversations Count podcast, business communication coach and sales trainer Wendy Harris delves into the concept of unique offerings and how they can make all the difference.

She's joined by guest David Christian from Clearsight Strategies, and they explore the intricacies of identifying and leveraging your unique selling proposition (USP) to create meaningful conversations.

Your USP is not just about being different from competitors; it's about finding your unique perceived benefit.

It's critical to understand what your customers truly care about and how they see your business.

In this episode we're discussing the importance of analysing features and benefits, as well as understanding how to align them with your customers' needs.

Discover how honing in on your USP can help you connect with your audience on a deeper level!

Customers should be at the heart of your USP.

By shifting your mindset from merely selling a product or service to actively listening to your customers, you can discover what they truly need.

This section emphasizes the importance of prioritising the customer experience and continuously striving to make a positive difference in their lives.

Understand how a customer-centric approach can help you create a stronger, more authentic USP.

"And it may be the perceived benefit that your product or service brings. It may be the attitude of you and your staff. . ..."

• David Christian, Making Conversations Count - October 2023 

00:00:27 Wendy and David explore discovering your USP. 00:04:06 Connecting people for peer learning, sharing experiences. 00:07:51 Better product perception through environmental consciousness. 00:11:51 Business owners doubt themselves compared to others. 00:13:41 Clarity is key in helping small businesses. 00:17:04 Busy life. Reflect. Work on happiness. 00:20:03 A listener email from Vanessa!

Welcome back to another episode of "Making Conversations Count" and in this episode, host Wendy Harris is going solo, bringing you a masterclass in sales process!

We're going to learn the importance of having a strategy and approach, and how it can significantly impact your sales.

Wendy runs through the various different tools and platforms for the many tasks involved within the sales process.

She talks about content purposing for things like LinkedIn and your email list, and explains how an effective follow-up process requires a database or sales system.

And what about CRM systems?

Wendy talks us through the many options available, including HubSpot, Zoho, and Salesforce and shares which one she feels could be beneficial to your own business. 

So, if you're looking to make your conversations around the sales process count, join us for this enlightening episode.

We'll uncover valuable insights and strategies that will enhance your sales success. 

"A simple sheet can be everything that you need it to be because you can add columns, you can data sort, you can even add First Contact, Last Contact, Next Contact columns and sort them to see how long it takes from First Contact to a sale and sort things by results. ..." - Wendy Harris, Making Conversations Count - September 2023 

00:02:30 Nimble as a CRM.  00:04:15 Segmenting data. 00:07:27 Use apps to schedule and track tasks. 00:10:38 Clever way to align communication, reach audience. 00:13:55 Long-term success takes time, client referrals matter. 00:17:39 Invest in what works for your goals. 00:27:27 Overcoming introversion and self-promotion awkwardness. 00:31:57 Marcus Sheridan's AI expertise and insights are food for thought.

"Making Conversations Count" is a podcast from Growth Communication Coach & Trainer Wendy Harris who has been picking up the phone for 35+ years.

In old money she would be called a Telemarketing Consultant.

In these modern times people prefer Social Selling Trainer.

In the Making Conversations Count podcast, Wendy shares how to use conversation to build relationships in business.

Missed our previous episodes?

You can catch up with any of the other guests we've been making conversations count with, here:

https://makingconversationscount.com/podcast-episodes/