エピソード

  • 1156: Differentiate Your Professional Services Firm through Thought Leadership with Scribewise Founder John Miller

    1156: Differentiate Your Professional Services Firm through Thought Leadership with Scribewise Founder John Miller
    2024/09/06
    As a professional services firm, you're facing a unique set of marketing challenges that set you apart from traditional product or SaaS companies. The typical digital marketing strategies and tactics don't always translate, leaving you frustrated and struggling to stand out. How do you effectively market your expertise and high-value services in a crowded landscape? John Miller is a marketing maverick on a mission to help professional services firms break free from the shackles of safe, uninspired marketing. As the founder of Scribewise, he's a true trailblazer in the world of thought leadership and demand generation for high-stakes industries like management consulting, IT services, and benefits consulting. Today, John discusses the unique marketing challenges faced by professional services firms and explores the key differences in the buying cycle, customer mindset, and marketing strategies required for success in the professional services space. Stay tuned! Resources Scribewise: We make professional services firms unignorable. John Miller on LinkedIn Playing It Safe Sucks: A manifesto for courageous marketing by John Miller on Amazon
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    27 分
  • 1155: The Subconscious Secrets to Happiness, Success, and Fulfillment with Best Selling Author Mark Januszewski

    1155: The Subconscious Secrets to Happiness, Success, and Fulfillment with Best Selling Author Mark Januszewski
    2024/09/05
    Feeling stuck after reading self-help books that promise change but deliver little can be frustrating. It’s disheartening to invest time and energy into solutions that seem to fall short, leaving you trapped in familiar patterns. The cycle of disappointment can make it hard to believe in the possibility of real transformation. Mark Januszewski is a trailblazer in the self-improvement industry, challenging the status quo with his unique approach. As the author of "The Seven Laws of the Mind," he has cracked the code on why traditional self-help methods fail to create lasting change. Today, Mark discusses his unique approach to self-improvement, emphasizing the importance of understanding the subconscious mind. Stay tuned! Resources Mark Januszewski: The World's Laziest Networker Mark Januszewski on LinkedIn Mark Januszewski on Facebook The Seven Laws Of The Mind: Master Your Mind Master Your Life by Mark Januszewski on Amazon
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    34 分
  • 1154: Marketing Counts: Proven SEO, Social Media, and Digital Marketing Strategies from Marketing Counts Founders Shreya Banerjee & Paul Counts

    1154: Marketing Counts: Proven SEO, Social Media, and Digital Marketing Strategies from Marketing Counts Founders Shreya Banerjee & Paul Counts
    2024/09/01
    Generating consistent organic traffic while keeping ad spend low can be a challenge many businesses face. The key lies in optimizing your content for SEO by focusing on relevant keywords and creating high-quality, engaging material that meets your audience's needs. Additionally, building a strong presence on social media platforms and encouraging user-generated content can enhance visibility and engagement. Over time, these strategies can help reduce the reliance on paid advertising and lead to more sustainable growth. Shreya Banerjee and Paul Counts are the Co-Founders of MarketingCounts.com, a powerhouse duo who have generated over $100 million in revenue for their clients, and hosts of The Marketing Counts Digital and Social Media Marketing Podcast. Their unique expertise lies in helping businesses dramatically reduce their skyrocketing ad spend while simultaneously increasing profits. Today, Shreya and Paul discuss the timeless marketing strategies that are making a comeback, including the power of forums like Reddit and Quora, the importance of human-generated content and authentic engagement on social media, and their proven framework for reducing ad spend and increasing profits by optimizing the core foundations of a business. Stay tuned! Resources Marketing Counts: Proven Marketing When It Counts! The Marketing Counts Digital and Social Media Marketing Podcast by Shreya Banerjee and Paul Counts Shreya Banerjee on LinkedIn Paul Counts on LinkedIn Shreya Banerjee on Facebook Paul Counts on Facebook
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    30 分
  • 1153: Transform Legacy B2B Brands Through Digital Innovation with Greenwood Consulting Founder Jason Greenwood

    1153: Transform Legacy B2B Brands Through Digital Innovation with Greenwood Consulting Founder Jason Greenwood
    2024/08/31
    Establishing a successful e-commerce presence as a B2B business can be challenging. Transitioning to online sales involves navigating different dynamics compared to traditional B2B sales models. It requires adapting strategies to meet the unique needs of online buyers while maintaining the integrity of your business relationships and offerings. Jason Greenwood is the go-to expert for B2B businesses struggling to establish a successful e-commerce presence and Host of THE ECOMMERCE EDGE Podcast. As the founder of Greenwood Consulting, a B2B e-commerce consultancy, he has over 25 years of experience helping brands expertly architect compelling digital shopping and brand engagement experiences. Today, Jason discusses his expertise as a B2B e-commerce consultant, helping legacy brands navigate the digital transformation by identifying their requirements, selecting the right technology, and guiding them through the implementation process. Stay tuned! Resources Greenwood Consulting: B2B Digital COMMERCE Specialists Jason Greenwood on Facebook Jason Greenwood on LinkedIn
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    29 分
  • 1152: Master the Art of Content Conversion with TrioSEO CEO Steven Schneider

    1152: Master the Art of Content Conversion with TrioSEO CEO Steven Schneider
    2024/08/30
    Struggling to make SEO and content marketing efforts pay off can be frustrating, especially when it feels like you're spinning your wheels. Creating content that doesn’t rank or convert can make it seem like your hard work isn’t yielding results. It’s challenging when strategies don’t seem to align with your goals or deliver the expected impact. Steven Schneider is the Co-Founder and CEO of TrioSEO - the content marketing agency that helps businesses drive high-intent, organic traffic through strategic, bottom-of-the-funnel content. As a self-proclaimed "SEO nerd," he has a unique ability to transform even the most complex SEO challenges into a thrilling "video game" of sorts. Today, Steven discusses his approach to SEO, including the importance of patience, creating a content strategy with a 90-day plan, and the role of lead magnets and user experience in nurturing leads. Stay tuned! Resources TrioSEO: Help growing businesses drive more traffic and qualified leads with SEO Steven Schneider on LinkedIn
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    29 分
  • 1151: Overcome Adversity and Find Happiness with Leadership Change Expert Dr. Allen Lycka

    1151: Overcome Adversity and Find Happiness with Leadership Change Expert Dr. Allen Lycka
    2024/08/29
    Finding happiness and positivity amidst chaos and negativity can be challenging. The weight of the world’s issues can sometimes feel overwhelming, making it hard to stay upbeat and focused. Overcoming these feelings often requires intentional effort and finding small ways to cope with the surrounding challenges. Dr. Allen Lycka, host of the popular radio show "Live with the Famous Dr. AL," has overcome his own personal struggles, including a near-death experience and a misdiagnosis of ALS, to emerge as a beacon of hope and inspiration. Dr. Lykca emphasizes the importance of starting each day with gratitude, focusing on the small joys and blessings in life. He provides practical tips, such as identifying three things to be grateful for each morning, to help listeners cultivate a positive mindset and overcome the negativity that often permeates our daily lives. Today, Dr. Lykca shares his powerful strategies for living a fantastic life. Stay tuned! Resources Dr. Allen Lycka: Transformational Speaker Dr. Allen Lycka: Empowering Individuals and Businesses to Live a Fantastic Life Dr. Allen Lycka on Facebook Dr. Allen Lycka on LinkedIn The Secrets to Living a Fantastic Life: Two Survivors Reveal the 13 Golden Pearls They've Discovered by Dr. Allen Lycka & Harriet Tinka on Amazon The Best of How To Live a Fantastic Life Podcast by Dr. Allen Lycka
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    26 分
  • 1150: Solve Key Business Problems: A Workflow Optimization Masterclass with Method Integration Senior Director Nelson De Miranda

    1150: Solve Key Business Problems: A Workflow Optimization Masterclass with Method Integration Senior Director Nelson De Miranda
    2024/08/21
    Running a small business can feel overwhelming, especially when you're buried in the chaos and complexity of daily operations. It's easy to get stuck playing gatekeeper, managing endless administrative tasks that pull you away from focusing on growth and serving your customers. This constant juggling can leave you feeling drained and frustrated, struggling to find the time and energy for what really matters. As the Senior Director of Customer Success at method.me, Nelson De Miranda is a seasoned expert in empowering small businesses to break free from the chaos of daily operations. With a background spanning technical marketing, sales, and customer service, Nelson understands the unique challenges facing growing companies - from getting bogged down in tedious administrative tasks to struggling to scale efficient workflows. Today, Nelson discusses the importance of leveraging no-code platforms to automate workflows and empower small businesses to grow beyond the limitations of off-the-shelf software, while maintaining a strong accounting foundation in QuickBooks. Stay tuned! Resources Method Website Nelson De Miranda on LinkedIn
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    32 分
  • 1149: Craft Compelling Brand Stories for Small Business with Bowe Digital Owner Wayne Stanley

    1149: Craft Compelling Brand Stories for Small Business with Bowe Digital Owner Wayne Stanley
    2024/08/20
    Is your business's marketing message feeling stale and outdated? Too often, businesses get stuck focusing on the features and investments they've made, rather than the human connection that truly resonates. As businesses evolve, so too must their storytelling. With the right guidance, even long-established brands can rediscover the spark that made them special in the first place. Are you ready to breathe new life into your company's story? The path forward may be closer than you think. Wayne Stanley is the Chief Inspiration Officer at Bowe Digital, a marketing agency acclaimed for helping small businesses craft compelling brand stories. With over a decade of experience, Wayne specializes in revitalizing outdated marketing strategies and reigniting enthusiasm within organizations. His unique approach combines customer insights, employee workshops, and creative storytelling to uncover the authentic essence of a business. Today, Wayne discusses the importance of crafting a compelling and evolving brand story for small businesses, focusing on listening to customers, aligning internal priorities with external needs, and much more so stay tuned! Resources Bowe Digital Website Wayne Stanley on LinkedIn
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    30 分