Marketing: Art & Science

著者： greg@techstronggroup.com
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  • Enter the realm where creativity and analytics converge, giving rise to a cutting-edge webcast, ’Marketing: Art and Science.’ This isn’t your typical business discourse; it’s an exploration of the fusion of artistry and science that defines modern marketing. Hosted by Lisa Martin, this captivating show features conversations with the industry’s top-tier CMOs and SVPs of B2B and B2C Marketing that explore customer conversion, revenue growth and innovative marketing strategies. Join Lisa as she delves into this ever-evolving landscape, where each insight opens doors to fresh opportunities for success.
    Copyright 2024 All rights reserved.
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あらすじ・解説

Enter the realm where creativity and analytics converge, giving rise to a cutting-edge webcast, ’Marketing: Art and Science.’ This isn’t your typical business discourse; it’s an exploration of the fusion of artistry and science that defines modern marketing. Hosted by Lisa Martin, this captivating show features conversations with the industry’s top-tier CMOs and SVPs of B2B and B2C Marketing that explore customer conversion, revenue growth and innovative marketing strategies. Join Lisa as she delves into this ever-evolving landscape, where each insight opens doors to fresh opportunities for success.
Copyright 2024 All rights reserved.
政治・政府
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エピソード
  • The Impact of Generative AI at UiPath - Marketing Art and Science

    The Impact of Generative AI at UiPath - Marketing Art and Science
    2024/09/27

    Art & Science, CMO Advisor Lisa Martin talks with the EMEA CMO of UiPath, Evanna Kearins. Tune in to hear Evanna share how she leveraged her journalism background to excel in B2B marketing, what the blend of artistry and science in UiPath marketing looks like and delivers, and how the MarTech stack is influencing the UiPath brand.
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    32 分
  • How Marketing Led the Brand and Cultural Transformation of a 30-Year-Old Business - Marketing Art and Science - EP11

    How Marketing Led the Brand and Cultural Transformation of a 30-Year-Old Business - Marketing Art and Science - EP11
    2024/09/27

    OSI Digital VP of Marketing Karen Dosanjh joins CMO Advisor and host Lisa Martin on this episode of "Marketing: Art & Science." Karen, who was recently honored as one of BC Business magazine's "Women of the Year" in the entrepreneurial leader category, shares how MarTech, communications, and relationships helped her transform OSI Consulting into OSI Digital, to the delight of customers and employees globally.
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    37 分
  • How Modern Marketing is Enabling Domino Data Lab to Unleash the Power of AI - Marketing: Art & Science - EP1

    How Modern Marketing is Enabling Domino Data Lab to Unleash the Power of AI - Marketing: Art & Science - EP1
    2024/09/03

    Lisa Martin shares her insights on modern MarTech with Thomas Been, CMO of Domino Data Lab. They unveil the essence of modern marketing, discuss understanding audience motivations (the art) and how to swiftly address customer needs (the science).
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    30 分

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