エピソード

  • Celebrating Pride with Brand Authenticity
    2023/06/20

    To celebrate Pride month and Juneteenth, The Acadium Plus Marketing Coffee Chat hosts discuss why it’s important to evaluate employers for diversity, inclusion, and belonging in their work culture while on the job search.

    Also, famous examples of brand fails to promote Pride month and authentic ways brands can support the LGBQT+ community are discussed.   


    Other marketing career and DE&I topics discussed in more detail on this episode :

    • What diversity and inclusion mean in the context of digital marketing 

    • Why diverse perspectives are crucial for creating campaigns that resonate with consumers

    • Challenges underrepresented candidates face during the job search and on the job

    • Ways to evaluate companies for an inclusive culture during the interview process

    Marketing Trends Segment:

    Simon Bunyi discusses Vision Pro, Apple's groundbreaking new offering, which promises to revolutionize workspace in the upcoming year and beyond. 


    Learn more about Acadium Plus - acadium.com/acadium-plus


    #diversity #diversityandinclusion #pridemonth #interviewprep #marketing #careertips

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    44 分
  • Interviewing Like You Got the Job: Doing your homework and extra credit
    2023/06/06

    The Acadium Plus Marketing Coffee Chat hosts discuss what to expect for marketing interviews and how to prepare for different interview rounds with recruiters and hiring managers.


    Other marketing career and interviewing topics discussed in more detail on this episode :

    • Questions to ask the company. You are interviewing THEM too!
    • Tips to make the marketing interview comfortable and make a connection with the interviewer.
    • Tips on how to prepare for different interview types and formats.
    • Portfolio assets you can prepare for the hiring manager interview.

    Marketing Trends Segment:

    Simon Bunyi leads a Trend Check discussion on the rise of decentralized social media and Mastodon


    Learn more about Acadium Plus - acadium.com/acadium-plus


    #apprenticeships #interviewingtips #interviews #marketingcareers #marketing #careertips

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    54 分
  • Bad Apprenticeships & Bad Managers: Manage up or move on
    2023/05/23

    The Acadium Plus Marketing Coffee Chat hosts share bad manager and apprenticeship horror stories!


    The group covers key mistakes to avoid so you do not experience the pain of feeling frustrated with little direction or miscommunication.


    Your hosts will also share tips to successfully manage-up, including having the confidence to ask questions and creating briefs to get clear on goals, resources, and timelines to define desired outcomes. 


    Other marketing career and managing-up topics discussed in more detail on this episode :

    • Importance of a positive self-image
    • Asking the right questions
    • Tips for managing-up
    • Creating briefs for process improvement

    Marketing Trends Segment:

    Simon Bunyi leads a discussion on ⁠⁠Chat GPT⁠⁠’s advantages and limitations.


    Learn more about Acadium Plus - acadium.com/acadium-plus


    #apprenticeships #skilldevelopment #first90days #marketingcareers #managingup

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    46 分
  • The Importance of Building your Personal Brand as a Digital Marketer
    2023/05/09

    Social media specialist Diana Nusbaum shares how she grew her confidence in her job search by optimizing her resume and LinkedIn profile to highlight her ecommerce experience in digital marketing.


    Diana also shares how she found support and inspiration from 1:1 mentorship and the Acadium community.


    Other marketing career and personal branding topics discussed in more detail on this episode :

    • Why brand consistency is important in your LI profile and resume
    • Tips to optimize your LI profile
    • Frameworks to make your resume shine, including Impact Statements and STAR(situation, tactic, action, result)


    For the Trend Check segment, Simon Bunyi discusses the social anxiety that has influencers and celebrities 'quiet quitting' social media.


    Connect with our guest Diana Nusbaum : linkedin.com/in/diana-nusbaum/


    Learn more about Acadium Plus - acadium.com/acadium-plus


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    30 分
  • Achieving Success Through Imperfect Actions
    2023/05/02

    Social media specialist Arooj Prem shares how she overcame perfectionism during her social media job search and first few apprenticeships.

    Arooj talks about applying to jobs you don’t feel like you're qualified for, using Acadium Plus course instructor Erik Harbison’s framework; understanding that if you are 100% qualified for a job then you wouldn’t be challenged or learn anything new.

    Other marketing career and social media topics discussed in more detail on this episode :

    • Not being afraid to test or iterate on social media. 
    • Setting time limits on assignments to keep deadlines and overcome perfectionism. 
    • Avoiding burnout by accepting that not everything will be perfect, but that’s how you learn.

    Connect with our guest Arooj Prem : linkedin.com/in/aroojprem

    Learn more about Acadium Plus - acadium.com/acadium-plus

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    34 分
  • What is Acadium Plus and Why We Started Marketing Coffee Chat
    2023/05/01

    Your podcast hosts share the story behind Acadium Plus and the inspiration behind the Marketing Coffee Chat podcast.

    The mission of this podcast is to help you grow as a digital marketing professional by sharing personal career stories from your hosts and other marketing professionals.

    Learn more about Acadium Plus - acadium.com/acadium-plus

    Connect with our podcast hosts:

    Alex Vega: https://www.linkedin.com/in/avega/

    Kisha Velazquez: https://www.linkedin.com/in/kishavelazquez/

    Simon Bunyi: https://www.linkedin.com/in/simonbunyi/

    Henry Silva: https://www.linkedin.com/in/henrygabrielsilva/

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    26 分