• Marketing Executive Advice

  • 著者： John Hanks
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Marketing Executive Advice

著者： John Hanks
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  • サマリー

  • I'm John hanks. I've been in marketing for 40 years, the last 16 as an Executive (SVP/CMO). I've worked of global B2B and B2C corporations from $1.7B to $30Bn. In marketing, I've lived it, earned it, broke it, fixed it got in trouble for it and finally mastered it. Each episode we'll feature a specific topic (e.g Content, analytics, Customer Experience, Brand and 15 others). What is it, what's the current trend and practice among American companies. What "goodness" looks like, pitfalls to avoid and the way you should "really approach it".Additionally, I'll spend a small amount of time on future trends and what is coming over the horizon.

    Hosted on Acast. See acast.com/privacy for more information.
    John Hanks
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あらすじ・解説

I'm John hanks. I've been in marketing for 40 years, the last 16 as an Executive (SVP/CMO). I've worked of global B2B and B2C corporations from $1.7B to $30Bn. In marketing, I've lived it, earned it, broke it, fixed it got in trouble for it and finally mastered it. Each episode we'll feature a specific topic (e.g Content, analytics, Customer Experience, Brand and 15 others). What is it, what's the current trend and practice among American companies. What "goodness" looks like, pitfalls to avoid and the way you should "really approach it".Additionally, I'll spend a small amount of time on future trends and what is coming over the horizon.

Hosted on Acast. See acast.com/privacy for more information.
John Hanks
経済学
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エピソード
  • Why listen...in one minute

    Why listen...in one minute
    2020/01/20

    Hosted on Acast. See acast.com/privacy for more information.
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    1 分
  • Introduction

    Introduction
    2020/01/19
    What the series is about in 1 minute!

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    1 分

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