Marketing Masculinity
2019/10/15
再生時間： 45 分
ポッドキャスト

カートのアイテムが多すぎます

ご購入は五十タイトルがカートに入っている場合のみです。

カートに追加できませんでした。

しばらく経ってから再度お試しください。

ウィッシュリストに追加できませんでした。

しばらく経ってから再度お試しください。

ほしい物リストの削除に失敗しました。

しばらく経ってから再度お試しください。

ポッドキャストのフォローに失敗しました

ポッドキャストのフォロー解除に失敗しました

Marketing Masculinity

無料で聴く

ポッドキャストの詳細を見る

サマリー
At the beginning of 2019, a razor company released an ad criticizing 'toxic masculinity' that dominated social media and the news for over a week. Since it aired, I've been thinking a lot about advertising's place in the #MeToo era... and it's role in promoting toxic masculinity over the years. But here's the thing: It’s men and boys who Gillette’s ad needed to reach... but nearly all of its detractors were guys! So what are advertisers and brands missing here? And really, is it our job to figure it out? Today, we're exploring how corporate — brands and their PR machines — continue to transform the way we see, think about, and perform masculinity.

続きを読む一部表示

あらすじ・解説

At the beginning of 2019, a razor company released an ad criticizing 'toxic masculinity' that dominated social media and the news for over a week. Since it aired, I've been thinking a lot about advertising's place in the #MeToo era... and it's role in promoting toxic masculinity over the years. But here's the thing: It’s men and boys who Gillette’s ad needed to reach... but nearly all of its detractors were guys! So what are advertisers and brands missing here? And really, is it our job to figure it out? Today, we're exploring how corporate — brands and their PR machines — continue to transform the way we see, think about, and perform masculinity.

続きを読む一部表示