Marketing Operators

著者: Marketing Operators I Connor Rolain I Connor MacDonald I Cody Plofker
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  • Marketing Operators I Connor Rolain I Connor MacDonald I Cody Plofker
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  • 034: How To Launch New Channels and Identify Incremental Value In Your Ad Spend
    2024/11/19

    Today it’s the three of us back together! We’re talking about our approaches and playbooks for launching new marketing channels and our insights on what it takes to scale effectively. We cover strategies for choosing the right channels, establishing measurement frameworks, and how to determine when to invest heavily versus cautiously testing.


    00:00 Introduction

    05:46 Consumer Spending Expectations and Market Trends

    11:54 Preparing for Q4: Strategies and Anxieties

    20:49 Launching New Marketing Channels: Strategies and Considerations

    32:54 Exploring Newsletter Advertising Effectiveness

    35:51 Challenges of Incrementality Testing for Larger Brands

    39:09 Strategizing Scalable Marketing Channels

    41:28 Launching New Channels: Best Practices

    45:11 Balancing Measurement and Marketing Creativity

    49:01 The Role of Out-of-Home Advertising

    55:21 Testing Site Speed and Its Impact on Conversion Rates


    If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6


    Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw


    Related episode:

    E024: Resident's EVP Jared Brody on Attribution Tooling, Analytics Teams & Data-Driven Marketing

    https://open.spotify.com/episode/4JMC1QszKyrnKkOT9PHk1E?si=434d203eba3f4d02


    Powered by:

    Motion.

    ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠


    Prescient AI.⁠⁠⁠

    https://www.prescientai.com/operators


    Richpanel.⁠⁠⁠

    https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc

    Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9


    Sign up to the 9 Operators newsletter here: https://9operators.com/

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    1 時間 5 分
  • E033: Zach Stuck on the Core Marketing Tactics to Drive Growth As You Scale
    2024/11/12

    Today we are joined by Zach Stuck, founder of the growth marketing agency Homestead. He shares his insights on acquiring and launching brands, how to identify market trends, when's the right time to diversify into different ad channels, running a lean team, and he shares his advice on the key tactics for driving growth at each revenue band. One not to miss.


    00:00 Introduction

    06:04 Transitioning from Agency to Brand Ownership

    12:12 Identifying Trends and Market Opportunities

    18:06 The Importance of Product Development and Marketing Alignment

    24:07 Navigating Financial Challenges in E-commerce

    29:59 Future Trends and Innovations in E-commerce

    34:06 Understanding Financial Growth in DTC Brands

    39:50 Revenue Bands: Strategies for Scaling Brands

    50:02 Channel Diversification and Its Impact on Growth

    59:55 Building a Lean and Effective Team for Growth


    If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6


    Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw


    Powered by:

    Motion.

    ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠


    Prescient AI.⁠⁠⁠

    https://www.prescientai.com/operators


    Richpanel.⁠⁠⁠

    https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc


    Haus.

    http://Haus.io/operators

    Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9


    Sign up to the 9 Operators newsletter here: https://9operators.com/

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    1 時間 8 分
  • E032: How To Balance Brand Memorability & ROI In Your Creative Ad Strategy with David Herrmann
    2024/11/05

    We’ve got a special guest today, David Herrmann is back, our first ever second time guest. We’re talking about what channels we’re scaling as we head into Q4, we talk about ad account builds, creating a memorable brand, we get deep into meta media buying and creative diversification and what that means for your ad account and lots more.


    00:00 Introduction

    06:04 Channel Diversification Strategies

    11:52 Creative Approaches in Advertising

    17:46 Measuring Marketing Effectiveness

    24:05 Balancing Brand and Performance Marketing

    34:00 Building Memorable Brands

    39:07 The Challenge of DTC Marketing

    44:13 Optimizing Meta Ads for Performance

    51:47 Creative Diversity in Advertising

    56:05 Adapting to New Platforms: Reels vs. Feed


    Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw


    David's first appearance on the podcast:

    YouTube - https://youtu.be/ostjzdP7y2U

    Spotify - https://open.spotify.com/episode/6Ep75J0weFLw8umy3hzpJ6?si=ac6a3dbd8af64018


    Powered by:

    Motion.

    ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠


    Prescient AI.

    ⁠⁠⁠https://www.prescientai.com/operators


    Richpanel.

    ⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc


    Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9


    Sign up to the 9 Operators newsletter here: https://9operators.com/

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    1 時間 7 分

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