First up today, we’re checking in on Cody’s recent product drop and talking about some of the tactics and thinking behind the success of the drop so far, and then we get into Q4 production and what we’re working on right now to get ready for the biggest time of the year and ensure a successful BFCM. We also get into our first MOperators Hotline question so stay tuned for that. If you’d like to submit your question or current DTC challenge for a chance for it to be discussed on the show, click this link to apply: https://forms.gle/1W7nKoNK5Zakm1Xv6

00:00 Introduction

11:27 Jones Road Beauty's New Product Launch

27:04 Preparing for BFCM: Strategies and Insights

38:31 Inventory Management and Marketing Collaboration

42:46 Product Launch Strategies and Team Dynamics

47:23 Innovative Approaches for Black Friday Campaigns

52:33 Direct Mail and Retention Strategies

56:41 Web UX and Team Collaboration

01:01:11 Service-Based Business Marketing Insights

Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA

Powered by:

Motion.

⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠

Prescient AI.

⁠⁠⁠https://www.prescientai.com/operators

Richpanel.

⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc

Haus.

http://Haus.io/operators

Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9

Sign up to the 9 Operators newsletter here: https://9operators.com/

This week we are joined by Reza Khadjavi, Founder and CEO at Motion, our premier sponsor. We’re talking the evolution of performance creative and the importance of creative strategy in DTC marketing, and Reza shares his insights on the rise of the creative strategist role, the impact of AI on creative workflows, the future of creative strategy and his advice for brands who are just starting to venture into performance marketing, his contrarian views on marketing and much more.

00:00 Introduction

06:08 The Rise of the Creative Strategist Role

08:59 Navigating the Shift from Audience Targeting to Creative

12:13 The Importance of Data in Creative Workflows

15:03 Future Predictions for Creative Strategy and AI

17:57 Building a Command Center for Creative Strategists

20:49 The Role of Research in Creative Development

23:45 The Future of Performance Creative

40:12 The Importance of Research in Creative Strategy

43:40 AI's Role in Creative Workflows

46:32 Navigating Capital and Growth Strategies

50:16 Investing in Product Development and Team Growth

53:03 Measuring Marketing Effectiveness

55:43 Leveraging AI for Creative Processes

01:02:25 Building Core Competencies in Performance Creative

01:11:50 Contrarian Views on DTC Marketing

MOperators Hotline:

To be in with a chance to have your question answered on the show, click the link below to apply: https://forms.gle/1W7nKoNK5Zakm1Xv6

Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA

Powered by:

Motion.⁠⁠⁠

https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads

⁠⁠⁠Prescient AI.⁠⁠⁠

https://www.prescientai.com/operators

Richpanel.⁠⁠⁠

https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc

Subscribe to the 9 Operators Podcast here: https://www.youtube.com/@Operators9

Sign up to the 9 Operators newsletter here: https://9operators.com/

As we head into October and execute on Q4, we’re also setting our sights on 2025. In today’s episode, we’re talking about how we’re planning for the upcoming year - we discuss each of our approaches, the delineation of strategies versus tactics, delegating and communicating ownership to the team, knowing what to focus on and when to pivot and much more. We also touch on Q4 and review how Hexclad and Ridge’s sweepstakes have gone and how this plays into expectations for BFCM.

00:00 Introduction

18:47 Sweepstakes Performance and Learnings

26:48 Post-Sweepstakes Analysis and Future Strategies

28:43 The Impact of Sweepstakes on Conversion Rates

33:22 Upper Funnel Investment and Media Mix Modeling

35:31 Planning for 2025: Balancing Q4 Execution and Future Goals

40:41 The Importance of Strategy vs. Tactics in Business

52:06 Empowering Teams: Delegation and Accountability in Strategy

58:29 Understanding Competing Strategies in Business

01:01:14 Aligning Marketing and Finance for Success

01:04:30 Navigating Tactics and Strategies Effectively

01:07:51 Balancing Revenue Growth and Brand Equity

01:10:38 The Importance of Constraints in Strategy

01:12:56 Iterative Approaches to Strategy Execution

01:15:34 Communicating Strategies Clearly to Teams

01:18:54 Learning from Strategy Failures

01:21:47 Continuous Improvement and Efficiency in Operations

MOperators Hotline:

To be in with a chance to have your question answered on the show, click the link below to apply: https://forms.gle/1W7nKoNK5Zakm1Xv6

Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA

Powered by:

Motion.⁠⁠⁠

https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads

⁠⁠⁠Prescient AI.⁠⁠⁠

https://www.prescientai.com/operators

Richpanel.⁠⁠⁠

https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc

Haus. http://Haus.io/operators

Subscribe to the 9 Operators Podcast here:

https://www.youtube.com/@Operators9

Sign up to the 9 Operators newsletter here: https://9operators.com/