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  • How To Do Better On LinkedIn
    2024/11/22

    In this Marketing Over Coffee:
    Dwell Time, Slop Lists, BlueSky, Mini App Blogs and more!

    Direct Link to File

    Brought to you by our sponsors: Wix Studio and NetSuite

    MarketingProfs post show - Generative AI for Analytics

    The slop list and how to do it better

    AJ Wilcox on LinkedIn Ads

    7:55 - 8:39 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

    From the Floor: Tango Hubspot integration, and Mobly

    Chris on the impact of LinkedIn dwell time - Free Guide to Create Better LinkedIn Posts

    BlueSky adding a million a day - Follow John and Chris

    Why you shouldn't delete your Twitter account

    19:08 - 20:40 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

    Yet another December filled with crappy predictions of trends

    Mini App Blogs

    John Blue says the Sneaky Marketing Award should be ongoing

    48 Laws of Power, Algebra of Wealth

    Year end wrap up

    Join us over in AfM

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    Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

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    Our theme song is Mellow G by Fonkmasters

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    28 分
  • The Audience is Listening
    2024/11/15

    In this Marketing Over Coffee:
    Tom Webster talks about his new book, A Little Guide to Building a Big Podcast

    Direct Link to File

    Brought to you by our sponsors: Wix Studio and NetSuite

    Get your copy of The Audience Is Listening

    Since we last spoke... From Edison to Sounds Profitable

    Writing the book to answer "How do I grow my podcast?"

    Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

    Things that undermine the credibility of your surveying: margin of error and using percentages correctly

    Creating an avatar for your listener

    The Primary Audience versus Secondary and Tertiary

    Roles, Goals, Characters

    NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

    Why more podcasts need to be taking advantage of offline marketing

    The services offered by Sounds Profitable

    Bringing the P-Zone!

    I'm Starting to Worry About This Black Box of Doom

    The Greatest Yacht Rock Playlist on Earth - Capt. Tom and Capt. John Approved!

    Join us over in AfM

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    Our theme song is Mellow G by Fonkmasters

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    33 分
  • MarketingProfs B2B Pre-Show
    2024/11/08

    In this Marketing Over Coffee:
    Marketing AI Update, Swinging Elections, Smart Home Update, and Tarot Chris Returns!

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    Brought to you by our sponsors: Wix Studio and NetSuite

    Streamyard tries to get me

    TikTok and YouTube vs. MSM on elections

    Canada shuts down TikTok business

    Katie Artifact - Running on Anthropic Claude

    8:15 - 9:00 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

    Open AI O1 Model leak

    Nice Martech Overview of everything going on in LinkedIn

    MarketingProfs Preview: Katie and Chris doing a full day session on AI for Analytics, also past guests Rand Fishkin (Great Expectations, Lost and Founder), and Nancy Harhut (Using Behavioral Science in Marketing)

    MarketingProfs Cocktail Hour Tarot Readings with Chris Returns!!

    Results from 54 Google Ad Experiments

    A Reddit Marketing Discussion that's not trash

    17:38 - 19:09 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

    Matter 1.4 Standards for Smart Homes, Siri gets smarter, and John jury rigs a subwoofer to his Bose TV Speaker

    Martha Stewart, Agatha All Along, Kara Swisher's Burn Book

    Join us over in AfM

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    Our theme song is Mellow G by Fonkmasters

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    26 分
  • Rise of the Agents
    2024/11/01

    In this Marketing Over Coffee:
    Now with more WP Feuds, AI Detectors and Lower Decks

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    Brought to you by our sponsors: Wix Studio and NetSuite

    WordPress vs. WPEngine feud

    Anthropic computer use - you can give AI permission to use your machine aka Rise of The Agents

    AI detectors are all garbage

    14:27 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

    Home speakers: Echo Studio Pro vs. Klipsch The Fives vs. Sonos

    NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

    Ambient mixing tool from Google

    Lower Decks

    Mr. McMahon

    Join us over in AfM

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    Our theme song is Mellow G by Fonkmasters

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    21 分
  • This is Strategy with Seth Godin
    2024/10/25

    In this Marketing Over Coffee:
    Author of 21 Best Selling books in 36 langugages talks with John Wall about Strategy

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    Brought to you by our sponsors:NetSuite and Wix Studio

    The new book is This Is Strategy

    Field Testing it through videos on Purple.Space (that are now a course on Udemy)

    Why feedback is often just lies

    The strategies behind the book itself - including the game of life

    7:30 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

    Culture was invented by systems to defend themselves

    Marketing and empathy

    How do games fit into strategy?

    Luck does not even out in the long run

    15:27 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

    Doing all the extras

    Honoring to work of Donella Meadows and Russ Ackoff by explaining systems

    Harvard Admissions

    Lewis Hyde on The Coyote

    Once you have a strategy think about three business plans

    Beats Fit Pro are John's pick, Shokz Headphones change swimming forever for Seth

    Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

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    Our theme song is Mellow G by Fonkmasters.

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    38 分
  • Ravi Pratap on the State of QR Codes
    2024/10/18

    In this Marketing Over Coffee:
    Co-Founder and CTO of Uniqode, Ravi Pratap brings us up to date on the lastest marketing applications of QR codes

    Direct Link to File

    Brought to you by our sponsors:NetSuite and Wix Studio

    Starting out in NYC at Morgan Stanley, and off to DC

    7:45 - 8:27 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

    The first product made the desktop web mobile

    The 4 keys to Mobile: Bluetooth, Camera, GPS, and NFC

    Uniqode A centralized end-to-end solution for QR codes

    QR Code API

    20:52 - 22:24 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

    Why NFC didn't explode by QR?

    Digital Business Cards

    Currently reading Outlive - expanding your healthspan, and just watched Hit Man

    Connect with Ravi on LinkedIn

    Sign up for the MoC text line at 617-812-5494

    Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

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    Our theme song is Mellow G by Fonkmasters.

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    35 分
  • Say What They Can't Unhear
    2024/10/11

    In this Marketing Over Coffee:
    Author Tamsen Webster talks about how to create impact in the real world with her latest book on The 9 Principles of Lasting Change

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    Brought to you by our sponsors:NetSuite and Wix Studio

    The new book: Say What They Can't Unhear

    Interview on the previous book: Find Your Red Thread

    Driving action in marketing, sales, and leadership communication is not the same as creating long term change

    Creating internal motivation so the behavior is repeated without outside effort

    Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

    Using Aristotle's approach - you must lead with the elements of agreement

    Story is arguement

    People want to be seen as smart, capable, and good

    NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

    You can't want it more than they do

    The Message Design Institute

    The question of how to accelerate the understanding and adoption of new ideas

    Learn2Reinvent

    The Compact Case

    Sign up for the MoC text line at 617-812-5494

    Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

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    Our theme song is Mellow G by Fonkmasters.

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    35 分
  • AI Voice Chat, Agents, and Cannoli
    2024/10/04

    In this Marketing Over Coffee:
    Now with more synthetic focus groups, AI memory manipulation, and Deadpool Wolverine

    Direct Link to File

    Brought to you by our sponsors: Wix Studio and NetSuite

    Open AI text to chat Voice Interface now available

    Voice as the next big interface

    Virtual focus groups by training models on your Ideal Customer Profile

    Try out Advanced Voice Mode in ChatGPT to start

    Andy Crestodina's latest Blogging Statistics - 80% of bloggers are using AI as part of their content creation

    7:29 - 8:13 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

    Building an AI Agent on the livestream!

    Videos of Chris' MAICON and INBOUND sessions

    14:37 - 16:08 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

    AI can rewrite your memory

    Order from Bova's!

    See us at MarketingProfs B2B!

    Join us over in AfM

    Sign up for the text line: 1-617-812-5494

    Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

    Sign up for the Marketing Over Coffee Newsletter to get early access!

    Our theme song is Mellow G by Fonkmasters

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    24 分