In today's episode, I chat with Anthony Mink, Co-founder of Live Bearded, about their transformative eight-year journey in marketing. Anthony shares the highs and lows of navigating a changing landscape, including the moment their once-successful strategies began to falter. Discover the creative risks they took—like their "Bearded Jesus" campaign—and how humour and authenticity play crucial roles in connecting with audiences. Tune in for actionable insights on refining your brand’s voice, leveraging creativity, and empowering marketing teams to adapt and thrive in an ever-evolving marketplace. Whether you're a seasoned marketer or just starting out, this episode is packed with nuggets to help you create Marketing People Love.

In this episode, I have the pleasure of talking with Kelley Thornton, one of the visionary founders of Tiege Hanley, a leading men’s skincare brand that has built their success by delivering not just exceptional products but also impactful messaging.

Join me as Kelley and I dive into the story behind Tiege Hanley’s remarkable growth in the emerging space of men’s skincare. Kelley shares invaluable insights into their journey, including a fascinating discussion about the tough choice between taking a significant investment or partnering with high-profile celebrities and influencers. You won’t want to miss his reflections!

Kelley also delves into the evolution of the men’s skincare category, offering a unique perspective on why it continues to expand and what it means for today’s consumers. Whether you're a skincare enthusiast or simply curious about effective brand-building strategies, this episode is packed with wisdom and engaging conversation.

Tune in to hear Kelley Thornton’s expert insights and discover what makes Tiege Hanley a standout brand in the skincare industry.

What does it take to prepare a CPG brand to be bought by one of the biggest global strategics like Church & Dwight, Unilever, and Procter & Gamble and more? What question do you need to ask yourself as a marketer, brand builder, or owner?

Even if you never plan on being part of a brand that will sell... the questions she asks will make your brand and community stronger!

Join me as I delve into the intricate world of CPG mergers and acquisitions with industry veteran and Next Chapter Founder, Stacey Feldman. Stacey has over 35 years of marketing leadership experience running Women’s Health and Beauty/Personal Care businesses at CPG companies like Church & Dwight and Combe.

She has a proven track record and extensive experience leading marketing teams and growing major brands like First Response, Nair, Vagisil, and Just For Men. But in addition to this, Stacey also worked on over 40 M&A deals, acting as the marketing partner to the M&A person, working on everything from finding deals to due diligence to integration.

Welcome to Marketing People Love. My name is Jacques Spitzer, and today I have a discussion that I have been looking forward to diving into with the perfect person I've found. It is a discussion on building a brand in public. Now, it's a newer phenomenon, the idea of truly sharing about it on your social media channels, sharing intimate details of the journey, and I'm going to break it down with Ali, Founder of Lucky Lad. What are his thoughts? What has been his experience? How has it led to massive breakthroughs for his brand so far, and some of the psychology behind the idea of building in public.

I think a lot of us fear that if we put information out into the world, our competitors will steal it, that they'll invite competition, that ultimately it might be a negative thing. We don't necessarily think of all the positives that can happen. I can't wait to share this conversation with you!

Welcome to Marketing People Love. My name is Jacques Spitzer, and today we're switching it up a little bit because I have Jay Spanks - a content creator, businessman, and an agency owner. Someone who has built an audience from zero people to over five million people, and he's going to teach you what he learned in posting over a hundred videos in one day - not a month, not a year, but in one day! What has he learned about people? What do they respond to? How does it matter for your brand? Tune in as he shares what his journey from zero to five million followers has taught him about people, what they're looking for, and what they're looking for from brands.

Welcome to Marketing People; my name is Jacques Spitzer. Today, we'll talk about the art and science of brainstorming with Ashley Rutstein, a seasoned creative director, copywriter, and the creative maven behind Stuff About Advertising.

Ashley shares invaluable insights into the dynamic process of brainstorming, from navigating the chaos of self-editing to honing in on insightful ideas. With her wealth of experience, Ashley explores the transformative journey from the early panic of seeing a blank page to embracing the creative process with confidence.

Learn why embracing outside inspiration is key to breaking free from creative stagnation and unlocking fresh perspectives. Whether you're a seasoned marketer or an aspiring creative, this episode is packed with actionable tips to unleash your brainstorming potential and fuel your next big idea. Don't miss out!

Welcome to Marketing People Love. My name is Jacques Spitzer and if you have ever wondered, how do people win awards? How do they end up in big publications? And how come I'm not getting the attention and recognition that I deserve?

In this episode, we explore the profound significance of staying relevant in the ever-evolving landscape of business and creativity. Carrie Jones shares insights drawn from two decades of experience, revealing how consistent innovation and genuine partnerships have propelled their campaigns to national acclaim.

Learn the magic of cultivating relationships that continue to bear fruit year after year, and why sustained success isn't just about initial brilliance — it's about the evolution of ideas over the long haul! Tune in to unlock the keys to lasting achievement and discover how to move the needle, not just in month one, but well into year ten and beyond.

Welcome to Marketing People Love, my name is Jacques Spitzer and today I have an absolute treat for you with a wonderful accent. Tom Spaven, is the VP of Marketing for Reduce and not only is he an incredible marketer, but also one of those people who is just an electric thinker when it comes to human beings, brands, and marketing. 

We're going to delve into three different topics together, both on the front of how human beings are simple and yet so complicated, but also how we respond to comedy by comedy works. He's going to share his experiences with Grey Goose and Good Wipes and so many other experiences along his journey that helped make breakthrough content.

Discover the paradox of simplicity and complexity in marketing, and gain valuable lessons from Tom's journey, marked by breakthrough content strategies. Tune in for a quick dive into the mind of one of the industry's finest marketers!