エピソード

  • Should You Run Your Marketing Team From Home Or From An Office?, Stop Trying To Measure Everything, A/B Testing At Its Finest, Google Lens Coming To YouTube Shorts

    Should You Run Your Marketing Team From Home Or From An Office?, Stop Trying To Measure Everything, A/B Testing At Its Finest, Google Lens Coming To YouTube Shorts
    2025/06/05
    In this episode #2983, Eric Siu and Neil Patel discuss handling negative feedback on social media, the shift in remote work dynamics, and how AI is reshaping workforce structures. They highlight the engagement value of negative headlines and explore innovations in commerce through tools like Google Lens and YouTube Shorts. The conversation underscores how adapting to feedback and technology can drive growth. TIME-STAMPED SHOW NOTES (00:00) Navigating Negative Feedback on Social Media (02:57) The Evolution of Remote Work and Team Dynamics (06:12) The Impact of AI on Workforce Structure (08:58) Understanding Engagement: The Power of Negative Headlines (11:55) Innovations in Commerce: Google Lens and YouTube Shorts To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!
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    19 分
  • How We Keep A Positive Mindset When Things Are Rocky Economically, AI Has Killed Informational Content For SEO

    How We Keep A Positive Mindset When Things Are Rocky Economically, AI Has Killed Informational Content For SEO
    2025/06/04
    In this episode #2982, Eric Siu and Neil Patel discuss maintaining a positive mindset during economic challenges, emphasizing resilience, perspective, and adding value to others. They explore the shift in content marketing strategies driven by AI, stressing the need for original, value-driven content that resonates with the ideal customer. The conversation also highlights the importance of staying top of mind in business and the role of status in consumer behavior. TIME-STAMPED SHOW NOTES (00:00) Navigating Economic Challenges with a Positive Mindset (03:36) Resilience in the Face of Adversity (07:13) The Importance of Perspective and Value (10:01) Adapting to Change in Business and Life (11:01) The Shift in Content Marketing Strategies (12:36) The Era of Original Content (15:00) Adapting to the New Meta in Content Creation (17:10) Creating Value-Driven Content (19:08) Staying Top of Mind in Business (21:40) The Influence of Status on Consumer Behavior To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!
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    28 分
  • When Marketing Can Go Wrong: Taco Bell Adds Quality Meats To Its Creative Roster, How We Are Going To Test Using AI On Our Marketing Qualified Leads

    When Marketing Can Go Wrong: Taco Bell Adds Quality Meats To Its Creative Roster, How We Are Going To Test Using AI On Our Marketing Qualified Leads
    2025/06/03
    In this episode #2981, Eric Siu and Neil Patel discuss when marketing goes wrong, using Taco Bell’s quality meat announcement as an example, and contrast it with effective strategies that drive positive results. They highlight the role of AI in generating marketing qualified leads, the power of consistent follow-ups, and the value of authenticity and surrounding yourself with the right people. The conversation blends marketing insights with personal development advice. TIME-STAMPED SHOW NOTES (00:00) When Marketing Goes Wrong (01:00) When Marketing Goes Right (03:05) AI in Marketing Qualified Leads (06:09) The Importance of Follow-Ups (08:58) Choosing the Right Circle (11:58) Embracing Authenticity To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!
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    19 分
  • What I Learned By Talking To A Marketing Team About AI At A Company That Generates Over 20 Billion A Year, SEOs Are Getting Fired Left And Right

    What I Learned By Talking To A Marketing Team About AI At A Company That Generates Over 20 Billion A Year, SEOs Are Getting Fired Left And Right
    2025/06/02
    In this episode #2981, Eric Siu and Neil Patel discuss the challenges and opportunities of AI in marketing, highlighting the gap between AI adoption and actual business results. They explore the future of SEO, the importance of accountability in AI usage, and the need for consistent brand engagement. The conversation also emphasizes collaboration over competition in the agency space. TIME-STAMPED SHOW NOTES (00:00) The AI Dilemma in Marketing (03:09) Understanding the Impact of AI on Business (06:05) The Disconnect Between AI Usage and Business Results (09:03) The Future of SEO in an AI-Driven World (12:07) Navigating AI Hallucinations and Accountability (14:52) Building Brand Awareness Through Consistent Engagement (17:58) Collaboration Over Competition in the Agency Space To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!
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    29 分
  • Cool S**t We're Doing In AI This Quarter, How This Weird Economy Is Affecting Marketing, How We're Generating Pipeline In A Weird Economy

    Cool S**t We're Doing In AI This Quarter, How This Weird Economy Is Affecting Marketing, How We're Generating Pipeline In A Weird Economy
    2025/05/29
    In this episode #2980, Eric Siu and Neil Patel discuss how AI is revolutionizing advertising, the evolution of digital marketing strategies, and shifting workplace dynamics. They also reflect on the trade-offs between fame and anonymity in today’s digital world. TIME-STAMPED SHOW NOTES (00:00) Revolutionizing Advertising with AI (02:55) The Evolution of Digital Marketing (05:58) Changing Dynamics in the Workplace (08:46) The Price of Fame vs. Anonymity To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!
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    24 分
  • How Netflix Is Revolutionizing Ad Buying, Bosses Are Done Being 'Nice’, 14M YouTuber Quits - Is Going Viral Worth It?

    How Netflix Is Revolutionizing Ad Buying, Bosses Are Done Being 'Nice’, 14M YouTuber Quits - Is Going Viral Worth It?
    2025/05/28
    In this episode #2979, Eric Siu and Neil Patel discuss how AI is transforming advertising, including Netflix's dynamic ad placements. They explore shifts in digital marketing, evolving workplace expectations, and the balance between fame and anonymity in the digital age. TIME-STAMPED SHOW NOTES (00:00) Revolutionizing Advertising with AI (02:55) The Evolution of Digital Marketing (05:58) Changing Dynamics in the Workplace (08:46) The Price of Fame vs. Anonymity To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!
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    18 分
  • SEO Attribution Is COMPLETELY F**CKED, Dressing Nice Doesn't Make You More Money, How To Get A 50% Discount On Luxury Clothes

    SEO Attribution Is COMPLETELY F**CKED, Dressing Nice Doesn't Make You More Money, How To Get A 50% Discount On Luxury Clothes
    2025/05/27
    In this episode #2978, Eric Siu and Neil Patel discuss the challenges of SEO attribution, the evolution of marketing, and the need to prioritize customer value over metrics. They also explore the role of personal branding, appearance, and the psychology of giving in business success. TIME-STAMPED SHOW NOTES (00:00) The Challenge of SEO Attribution (03:12) The Evolution of Marketing and Business (05:59) Navigating the New Digital Landscape (09:10) The Impact of Personal Branding and Appearance (11:58) The Psychology of Giving and Reciprocity To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!
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    25 分
  • Why I Fired My $25k/mo YouTube Agency, The Business Case for AI Mode, Website Traffic Is Toast (The Rapid Decline)

    Why I Fired My $25k/mo YouTube Agency, The Business Case for AI Mode, Website Traffic Is Toast (The Rapid Decline)
    2025/05/26
    In this episode #2977, Eric Siu and Neil Patel discuss Neil’s experience with a YouTube agency, emphasizing the importance of strong scripts and the challenges with communication. They share insights on managing video content, the shifting impact of SEO and AI, and adapting to changes in website traffic and attribution. TIME-STAMPED SHOW NOTES (00:00) The YouTube Agency Experience (06:14) Lessons Learned from YouTube Management (12:57) The Shift in SEO and AI Impact (23:24) Navigating Website Traffic Changes and Attribution To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!
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    36 分