Trying to figure out the best platform to use for ads may not be as straightforward as you think. Most everybody gravitates toward Facebook because that’s what they think they “should do”.

In this episode I’m going to go into the various platforms and let you know how to use each one and evaluate which is the best one for your situation.

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How do you build an audience from the ground up?

First, realize you can't do everything, so pick your battle.

Define your audience. Who do you want to work with? Where are they? What are they saying? What is the biggest challenge your offer solves for them?

Remember the 5 x 5 x 5 rule.

If a lead doesn't convert to a client in the first 5 weeks, it will take at least 5 months, and they will need to opt in 5 times to your lead magnets, challenges, webinars, etc.

If you have a podcast, then get them to listen to it. Leads who listen to a podcast episode will close as a new client more than 93% of the time.

If you don't have a podcast, keep publishing relevant content on your social media account(s) and email.

Pick a platform and post often.

You're trying to learn what connects with your audience. Pay attention to how they respond and make more content around the items they react to the most.

If you're over 40 and late to the entrepreneurial game then subscribe to the Marketing With A Twang Newsletter. Simple, actionable ways to build your business without overwhelming you.

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First, commit to running your business like a business even if it's just you.

Second, define what marketing is and what it is not.

Marketing is actively seeking qualified leads to sell your coaching packages or courses to.

Marketing is not...

• Redoing your website
• Rebranding
• Creating a new logo
• or anything that you can't directly attribute to a sale

You're going to spend time or money or both growing your business.

Be intentional. Be nimble. Be ok with less than perfect. You can get fancy later.

DO NOT spend "grocery money" on marketing.

How to allocate your revenue using a slightly modified version of Profit First by Mike Michalowicz

For most coaches or other businesses doing under $250,000 in revenue take the following percentages and separate them out each time you get a sale.

• Profit - 5%
• Taxes - 15% (adjust according to where you live)
• Owners Compensation - 50%
• Marketing - 10%
• Operating Expenses - 20% (this is what you have left over not what you pay first)

DO NOT pay your operating expenses first. If your operating expenses exceed 20% then you're going to have to cut something out. You don't cut any of the other ones.

If your revenue is over $250000 then you'll adjust down your owners comp and up your operating and/or marketing.

There are charts available based on revenue for suggested amount. Google is your friend here.

See you next episode.

If you're over 40 and late to the entrepreneurial game then subscribe to the Marketing With A Twang Newsletter. Simple, actionable ways to build your business without overwhelming you.

Subscribe to the Marketing With A Twang Newsletter
Listen to the Facebook Ads With A Twang Podcast