Are you interested in growing your ecommerce business through strategic marketing strategies and stop wasting time throwing random ideas out there? This episode will help you create data-driven marketing funnels to increase your ecommerce sales.

In this episode of Marketing for eCommerce Momrepeneurs, Jessica Howard shares what a marketing funnel is and why it is essential for every eCommerce business.

Jessica highlights how a data-driven marketing funnel boosts sales, retains customers and drives growth. She also walks through the 4 steps needed to implement a marketing funnel.

If you’re ready to bring more eyes to your business and, ultimately, more sales, this episode will show you how to do that strategically and intentionally.

Listen to this episode to answer the following questions:

• What is a marketing funnel, and why does my eCommerce business need one?
• How can a marketing funnel increase sales for my eCommerce store?
• What are the benefits of using a marketing funnel in eCommerce?
• How does a marketing funnel help eCommerce businesses grow?
• How do marketing funnels drive customer conversions in eCommerce?
• What are the key stages of a marketing funnel for eCommerce?
• What tools do I need to set up a marketing funnel for eCommerce?
• How can a marketing funnel simplify eCommerce customer journeys?
• Why is a marketing funnel important for scaling an online store?

Resource Links:

1. Track all of your important marketing metrics, including metrics from your marketing funnels, and start to see trends so you can optimize your marketing. Download your FREE Marketing Analytics Playbook NOW!
2. Want to connect with Jessica? Send her a DM on Instagram or send her an email at jessica@2pmmarketing.com

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Learn more at:
www.2pmmarketing.com

Are you ready to level up your business and build a marketing strategy rooted in marketing data? Then you need to download this FREE eCommece Marketing Analytics Playbook where you can easily track your marketing data, start to see trends and strategize for a successful year.

After listening to this episode you'll feel:

• excited to reach your business goals
• prepared to create a data-driven marketing strategy
• confident in your ability to grow your business & motherhood

Resources:
Download your copy of the eCommerce Marketing Analytics Playbook here.

Follow on Instagram:
@2pmmarketing

Learn more at:
www.2pmmarketing.com

Are you tired of spinning your wheels on your marketing efforts? Feeling like you spent way too much on advertising and didn't get enough return? Wondering how your customers are finding your online business? Ready to propel your business forward with more revenue, more brand visibility and more loyal customers?

Then you need to start tracking your marketing data. It's easy to do thanks to the eCommerce Marketing Analytics Playbook, a template where you can easily enter your marketing data, start to see trends and then strategize and optimize your business. To download your copy of the Analytics Playbook, click HERE.

In this episode, Jessica highlights the 7 data points that every eCommerce business must review at the end of the year in order to strategize the next year! You need to hear this episode if you're ready to go into the new year with a clear understanding of your marketing efforts, see what's working and what's not and how your data shows you a clear marketing path. And it all starts by looking at the past year!

Resources:

1. Download your copy of the eCommerce Marketing Analytics Playbook here.
2. Find Whitney, podcast and business coach, on Instagram @theboldmamaco.

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@2pmmarketing

Learn more at:
www.2pmmarketing.com

According to a study, about 87% of online customers consider product descriptions essential when making a product purchase - meaning customers like to read product descriptions before they buy!

If your product descriptions are lacking or you don't have them at all or you're stuck on where to start, then this episode is for you. In this episode, you will learn a 7 step-by-step guide to writing product descriptions that work.

You'll walk away from this episode with actionable tips that will convert you sales.

Resources:

• Episode 7: How to Use Social Proof to Instantly Boost Sales

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@2pmmarketing

Learn more at:
www.2pmmarketing.com

Did you know that 93% of consumers read online reviews before making a purchase? Social proof isn’t just a nice-to-have—it’s essential for building trust and driving sales in your eCommerce business.

In today's episode, Jessica breaks down how to leverage types of social proof that boost sales instantly. You’ll also learn the best ways to collect, showcase, and time your social proof for maximum impact.

Whether you’re just starting out or scaling your eCommerce store, social proof is the ultimate conversion booster—it builds trust, validates your brand, and reduces purchase hesitation

Social proof is your secret weapon for building trust and driving sales!

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@2pmmarketing

Learn more at:
www.2pmmarketing.com

Are you an ecommerce owner struggling to come up with content ideas? If you get easily burnt out or stressed or the idea of coming up with another social post is daunting, then today’s episode is for you - the show highlights the seven cutting-edge content strategies your eCommerce business needs that are perfect for boosting engagement and sales in 2025. You’ll hear what types of content are expected to grow next year, where it’s most valuable to spend your time & more.

You'll learn what types of content are worth your time and energy, which ones produce the best return on investment and the tools to make creating content even easier.

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@2pmmarketing

Learn more at:
www.2pmmarketing.com

Did you know acquiring a new customer costs 5x more than retaining an existing one & that repeat customers spend 30 - 67% MORE per order than new customers?

This is why it is so important to have a strategy to build repeat customers. In this episode, you'll learn 5 strategies to transform one-time customers into loyal, repeat buyers.

If you're wondering how to build trust, increase customer loyalty and optimize post-purchase communication, then this episode is for you.

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@2pmmarketing

Learn more at:
www.2pmmarketing.com

Welcome to Marketing for eCommerce Mompreneurs, where we share actionable tips to help you grow and optimize your eCommerce business. With Black Friday and Cyber Monday (BFCM) just around the corner, we’re here to help you navigate the busiest shopping days of the year.

In today’s episode, we’re diving into what NOT to do during your BFCM sale. Whether it’s maximizing sales, avoiding customer headaches, or setting your Q4 up for success, this episode is packed with tips to help you avoid costly mistakes and come out on top this holiday season.

If you're wondering:

• How to optimize your store for Black Friday Cyber Monday?
• What needs updating for the biggest sales of the year?
• How to turn BFCM customers into repeat customers?
• How to ensure that your Black Friday Cyber Monday sale runs smoothly

Listen to this episode and follow these tips to set yourself up for a successful Q4.

Follow on Instagram:
@2pmmarketing

Learn more at:
www.2pmmarketing.com