You can track lots of metrics and they're likely to give you a good idea of how your business is doing. But when it comes down to metrics that really matter - metrics that will help you keep your online marketing flowing in - there is only one metric that matters: the number of people you add to your email list daily. As the list grows, the business grows and metrics like conversion rate and bounce rate don't really matter.

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There's no question that numbers play a big role in business. After all, if you can't track your progress and measure your results, how do you know what's working and what isn't? But at the same time, it's important not to get obsessed with numbers. Because at the end of the day, it's people who make businesses succeed - not numbers alone. So today, we're going to talk about the healthy balance between having a strong focus on numbers and also showing up to do the work that will make those numbers grow.

If you're in business, then you know that customers are everything. Without them, you don't have a business. But what kind of customers should you be targeting? Are all customers created equal? Of course not! There are only three types of customers in the digital world and understanding which type you're dealing with is key to success. So stay tuned to learn about the three types of customers, and how to best serve them!