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サマリー
あらすじ・解説
**Digital Marketing Strategies and Tactics** is a comprehensive guide that explores the fundamentals and advanced techniques of digital marketing. Written by Ryan Deiss and Russ Henneberry, this book covers the entire customer journey, from attracting traffic to converting prospects into loyal customers. The book covers key topics such as search engine optimization (SEO/SEA), creating engaging content, social media management, and optimizing paid campaigns. It offers concrete strategies to maximize return on investment (ROI) and measure the performance of marketing initiatives. This guide is a valuable resource for entrepreneurs, marketers, and professionals looking to master the most in-demand tools and skills in the digital marketing field.